| Edition |
Second edition. |
| Description |
1 online resource (79 entries) ; digital files |
| Physical Medium |
polychrome |
| Description |
text file |
| Note |
Previous edition: 2008. |
| Bibliography |
Includes bibliographical references. |
| Contents |
Preface -- The History of Visual Merchandising -- The Role of a Visual Merchandiser -- The day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual merchandising of multiple chain stores -- Visual merchandising of small retail outlets -- Measuring success -- Store Design -- What is store design? -- Why is store design important? -- Who designs the store? -- How does store design work? -- Store study: Kurt Geiger -- Windows -- Getting to know your windows -- Planning a window display -- Themes and schemes -- Budgeting -- Props -- Designing a window display -- Store study: Printemps -- Color -- Window prepping -- Installing the window display -- Store study: Louis Vuitton -- Lighting -- Signage and graphics -- Window calendar -- Window standards and maintenance, and budget -- Store study: Fortnum & Mason -- In-store Visual Merchandising -- Product adjacencies -- Floor layouts -- Store study: Matthew Williamson -- Fixtures -- Wall fixtures -- Product handling -- Store study: Flight 001 -- In-store displays and trend areas -- Point of purhase and add-on sales -- Clearance merchandise -- Signage and tagging -- Lighting -- Ambience -- Retail standards and maintenance, and budget -- Virtual visual merchandising -- Store study: Topshop -- Mannequins -- Sculpting -- Purchasing mannequins -- Dressing a mannequin -- Securing a mannequin -- Grouping mannequins -- Maintenance -- The Visual Merchandiser's Studio -- The visual merchandiser's toolbox -- Health and safety -- Lighting chart -- Glossary -- Further reading -- Acknowledgments. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. |
| Form |
Also available in print. |
| System Details |
Mode of access: World Wide Web. |
| Local Note |
Credo Reference. |
|
Credo Reference General Reference |
| Subject |
Display of merchandise.
|
|
Display of merchandise. |
|
Show windows -- Design.
|
|
Show windows. |
|
Design. |
|
Merchandising.
|
|
Merchandising. |
|
Display of merchandise -- Case studies.
|
| Genre/Form |
Case studies.
|
| Subject |
Show windows -- Design -- Case studies.
|
| Genre/Form |
Electronic books.
|
|
Case studies.
|
| Added Author |
Credo Reference (Firm), distributor.
|
| Added Title |
Window and in-store displays for retail. |
| Other Form: |
Print version: 1856697630 9781856697637 208 pages : illustrations (chiefly color) |
| ISBN |
9781856697637 paperback |
|
1856697630 paperback |
|
9781785391682 electronic version |
|
