| Description |
1 online resource (x, 176 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 169-172) and index. |
| Contents |
Introduction -- Fabulous food -- Sanctuaries in the landscape -- Labor of the persona -- Fabulous mode of production -- Staging a natural wonder -- Meaningful restaurant. |
| Summary |
This text examines various industries to show how business endows products with evocative meaning. The author argues that foods now appeal through their sensuality and nosalgia, that houses and stores draw customers through their exoticism, and that tourist destinations offer thematic experiences. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Economics -- Psychological aspects.
|
|
Economics -- Psychological aspects. |
|
Values -- Psychological aspects.
|
|
Values -- Psychological aspects. |
|
Imagery (Psychology)
|
|
Imagery (Psychology) |
|
Symbolism in advertising.
|
|
Symbolism in advertising. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Sternberg, Ernest, 1953- Economy of icons. Westport, Conn. : Praeger, 1999 (DLC) 99014852 |
| ISBN |
9781567509441 (electronic book) |
|
1567509444 (electronic book) |
|
0275966410 |
|
