| Edition |
2nd ed. |
| Description |
1 online resource (288 pages) |
|
text file |
| Contents |
Foreword; Acknowledgements; Introduction; 1 Why emotions matter; Overview; Science: the meaning of a three-part brain; Origins and scope: why and how facial coding works; Deliverables: facial coding in practice; 2 Branding; Overview; Reflected beliefs: keep consumers' values in view; Belonging: where status and security meet; Telling a story: selling familiarity and comfort; Conclusion; 3 Offer design, packaging and usability; Overview; Winning superiority: nurturing a 'wow'; Sensory pay-off: the way to the heart; Functional fulfilment: joy, not frustration; Conclusion. |
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4 AdvertisingOverview; Being absorbing: what stopping power entails; The invisible line: why knowing the target market matters; Reassurance: defusing scepticism; Conclusion; 5 Sales; Overview; Commitment: adopting a relationship model; Unity: staying in step with the prospect; Interwoven rewards: creating a 'we' mentality; Conclusion; 6 Retail and service; Overview; Respectfulness: enabling efficiency; Engagement: bringing back delight; Reassurance: proving oneself right; Conclusion; 7 Workplace; Overview; Compatibility: why character matters; Cohesive culture: bringing everyone along. |
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Trust: avoid disconnectsConclusion; Afterword; References; Credits and permissions; Index. |
| Summary |
Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success. |
| Bibliography |
Includes bibliographical references and index. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Economics -- Psychological aspects.
|
|
Economics -- Psychological aspects. |
|
Decision making -- Psychological aspects.
|
|
Decision making -- Psychological aspects. |
|
Emotions.
|
|
Emotions. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Hill, Dan. Emotionomics : Leveraging Emotions for Business Success. London : Kogan Page, ©2010 9780749461898 |
| ISBN |
9780749457884 (electronic book) |
|
0749457880 (electronic book) |
|
1283345684 (e-book) |
|
9781283345682 (e-book) |
|
9780749461898 (paperback) |
|
0749461896 |
|
