| Description |
1 online resource |
| Contents |
Technology and social media -- Media relations -- Building community partnerships -- Public relations, inside and out -- Fund raising. |
| Summary |
Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three "real-life" school marketing success stories provide illustration, motivation, and inspiration |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Education -- Marketing.
|
|
Schools -- Public relations.
|
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Educational fund raising.
|
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EDUCATION -- Administration -- General. |
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EDUCATION -- Organizations & Institutions. |
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Education -- Marketing |
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Educational fund raising |
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Schools -- Public relations |
| Other Form: |
Print version: Lockhart, Johanna M., 1943- Maximize your school marketing. Lanham : Rowman & Littlefield, [2016] 9781475829983 (DLC) 2016027094 |
| ISBN |
9781475830002 (electronic) |
|
1475830009 (electronic) |
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9781475829983 (cloth ; alk. paper) |
|
1475829981 (cloth ; alk. paper) |
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9781475829990 (pbk.) |
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147582999X (pbk.) |
|
