Title Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace.

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Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Description	1 online resource (xii, 95 pages) : illustrations
Physical Medium	polychrome
Description	text file
Bibliography	Includes bibliographical references and index.
Contents	Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.
Summary	Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Libraries -- Marketing.
	Libraries -- Marketing.
	Libraries -- Public relations.
	Libraries -- Public relations.
	Libraries -- United States -- Marketing -- Case studies.
	Libraries.
	United States.
	Marketing.
Genre/Form	Case studies.
	Electronic books.
	Electronic books -- Case studies.
	Case studies.
Added Author	Wallace, Linda K.
Added Title	Building a buzz : libraries and word-of-mouth marketing
Other Form:	Print version: Barber, Peggy. Building a buzz. Chicago : American Library Association, 2010 9780838910115 (DLC) 2009025146 (OCoLC)421532522
ISBN	9780838997406 (electronic book)
	0838997406 (electronic book)
	9780838910115 (alkaline paper)
	0838910114 (alkaline paper)