Skip to content
Rider Library Catalog
You are not logged in |Login  
Add to My Lists Export MARC Display Return To Browse
     
Limit search to available items
Record 32 of 1000
Record:   Prev Next
Resources
More Information
Bestseller
BestsellerE-book
Author Stole, Inger L.

Title Advertising at war : business, consumers, and government in the 1940s / Inger L. Stole.

Publication Info. Urbana : University of Illinois Press, [2012]
Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description 1 online resource.
data file
Series The history of communication
History of communication.
Bibliography Includes bibliographical references and index.
Contents Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council.
Summary 'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930's, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Language English.
Subject Advertising Council -- History.
Advertising Council.
History.
Advertising -- United States -- History -- 20th century.
Advertising.
United States.
Chronological Term 20th century
Subject World War, 1939-1945 -- United States -- Propaganda.
Corporations -- Public relations -- United States -- History -- 20th century.
Corporations -- Public relations.
United States -- History -- 1933-1945.
Chronological Term 1933-1945
Subject Propaganda.
HISTORY -- Military -- World War II.
LANGUAGE ARTS & DISCIPLINES -- Communication Studies.
World War (1939-1945)
Chronological Term 1900-1999
Genre/Form History.
Electronic book.
Other Form: Print version: Advertising at war Urbana : University of Illinois Press, [2012] 9780252037122 (cloth) (DLC) 2012030961
ISBN 9780252094231 (epub)
0252094239
9780252037122 (cloth)
9780252078651 (paperback)
025203712X
9781283712613
128371261X
0252078659 (paperback)
Standard No. ebc3414150

Library Links

Example

Search Tools