| Edition |
2nd ed. |
| Description |
1 online resource (91 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Summary |
Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. T. |
| Bibliography |
Includes bibliographical references. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Brand name products -- Management.
|
|
Brand name products -- Management. |
|
Branding (Marketing)
|
|
Branding (Marketing) |
|
Customer relations.
|
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Customer relations. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Added Title |
Nine brand shaastras |
| Other Form: |
Print version: Kapoor, Jagdeep, 1960- 9 brand shaastras. 2nd ed. New Delhi ; Thousand Oaks, Calif. : Response Books, ©2009 9788132102298 (DLC) 2009028028 (OCoLC)424333835 |
| ISBN |
9788132104254 (electronic book) |
|
8132104250 (electronic book) |
|
9788132102298 (paper back) |
|
8132102290 (paperback) |
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