| Description |
1 online resource (1 electronic resource (xiv, 161 pages)) : illustrations. |
| Physical Medium |
monochrome |
| Description |
text file |
| Series |
IFLA publications,
0344-6891 ;
145
|
|
IFLA publications ; 145.
|
| Note |
Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress. |
| Bibliography |
Includes bibliographical references. |
| Contents |
The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. |
| Summary |
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Language |
Papers in English and French. |
| Subject |
Libraries -- Marketing -- Congresses.
|
|
Libraries -- Marketing. |
|
Online social networks -- Library applications -- Congresses.
|
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Online social networks -- Library applications. |
|
Web 2.0 -- Congresses.
|
|
Web 2.0. |
| Genre/Form |
Electronic books.
|
|
Conference papers and proceedings.
|
|
Electronic books -- Conference proceedings.
|
|
Conference papers and proceedings.
|
| Added Author |
Gupta, Dinesh K.
|
|
Savard, Réjean, 1950-
|
|
International Federation of Library Associations and Institutions. Management and Marketing Section.
|
| Other Form: |
Print version: Marketing libraries in a Web 2.0 world. Berlin ; New York : De Gruyter Saur, ©2011 9783110263312 (DLC) 2011016719 (OCoLC)713188402 |
| ISBN |
9783110263534 (electronic book) |
|
311026353X (electronic book) |
|
1283402823 |
|
9781283402828 |
|
3110263319 |
|
9783110263312 |
|
