| Description |
1 online resource (349 pages) |
|
text file |
| Contents |
pt. I: Football and the 1960s. From the sidelines of a football revolution ; College football in black and white, Part I: Integrating the Southeastern Conference ; College football in black and white, Part II: Black protest -- Interlude 1973: The NCAA goes pro -- pt. II: Living with a contradiction. Revenue and reform ; Opportunity, entitlement, and exploitation ; Thinking about reform. |
| Summary |
Former college and professional football player Oriard explores a wide range of trends that have changed the face of college football and transformed the role of the student-athlete. He gives close attention to decisions by the NCAA in the early 1970s that helped transform student-athletes into athlete-students and turned the college game into a virtual farm league for professional football. The relentless necessity to pursue revenue, he argues, undermines attempts to maintain academic standards, and it fosters a football culture in which athletes are both excessively entitled and exploited. |
| Bibliography |
Includes bibliographical references and index. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Football -- United States -- History.
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Football. |
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United States. |
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History. |
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College sports -- United States -- Marketing.
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College sports. |
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Marketing. |
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College sports -- United States -- Management.
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Management. |
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College athletes -- Recruiting -- United States.
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College athletes -- Recruiting. |
| Genre/Form |
Electronic books.
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Electronic books -- History.
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History.
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Electronic books -- History.
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| Other Form: |
Print version: 9780807833292 |
| ISBN |
9780807898659 (electronic book) |
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0807898651 (electronic book) |
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9781469605302 (electronic book) |
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1469605309 (electronic book) |
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1469617544 |
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9781469617541 |
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9780807833292 (cloth ; alkaline paper) |
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