| Description |
1 online resource (274 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Contents |
Intro; Title Page; Copyright Page; Dedication; Contents; Acknowledgments; Introduction; Chapter 1: Choosing Your Online Business Model; Central vs. Hub-and-Spoke Model; Single-Topic Content-Rich Site for Enthusiasts; The Agora Model; Needs Assessment Model; Funnels; Launches; Membership Sites; Chapter 2: Profits Equal Sales Minus Expenses; The Web Helps Level the Playing Field; Corporate Status and Health Insurance; Download Speed; Online Payments; Avoiding Shopping Cart Abandonment; Don't Overspend; Constantly Be Learning; Chapter 3: Marketing Funnels for Consumer Products; The AIDA Funnel. |
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Amazon FunnelVeterinarian Funnel; 1-800-Flowers Funnel; Groupon Funnel; Netflix Funnel; Burberry Funnel; Theme-Based Content; Conversion Content Timing; A/B Testing the Funnel Content; Customer vs. Product Focus; Chapter 4: Marketing Funnels for B2B Products; Innovative Information Solutions; D & B Hoovers; Grainger; Ferguson; HubSpot; GKIC; MarketingProfs; Agencies, Freelancers, and Consultants; Chapter 5: Websites and Marketing Funnels for Service Firms; The Anatomy of a Service Business Website; Content Marketing; Video Marketing for Service Businesses. |
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Constantly Promote Your Service BusinessRepurpose and Test Your Content; Email Marketing for Service Businesses; Chapter 6: Driving Traffic to Your Website With Online Marketing; The Seven Basic Types of Traffic Drivers; Affiliate Marketing; Banner Ads; Content Marketing; Co-Registration; Email; Enewsletters; Google and Bing Pay-per-Click Advertising; Influencer Marketing Campaigns; Infographics; IP-Specific Online Advertising with Geo-Targeting; Lead Magnets; Podcasts; QR Codes; Search Engine Optimization; Social Media; Text Ads; Webinars; YouTube Videos and In-Stream Ads. |
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Chapter 7: Driving Traffic to Your Website With Offline MarketingLinking Print and the Internet with QR Codes; Direct-Mail Packages; Postcards; Brochures; Catalogs; Print Newsletters; Article Writing; Public Relations; Print Ads; TV and Radio Commercials; Public Speaking; Chapter 8: Winning With Blogging and Social Media Marketing; Hosting Company; Blogging Platforms; Integration with CRMs and Shopping Carts; Writing Blog Posts; Useful Blog Additions; Social Media Marketing; Chapter 9: Building Your Opt-In List; Picking an Email Service Provider; Seven Things to Consider When Choosing an ESP. |
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Email List-Building Best PracticesElist Maintenance; Affiliate Marketing and Joint Venture Deals; Enewsletter Subscription Offers; Facebook Ads and Boosted Posts; Giveaways; In-Mail; Lead Magnets; Leverage Social Proof; List Swaps; Offline List Building; PPC Ads on Bing and Google; Referral Incentives; Reinvigorate Stale Lists; Surveys and Quizzes; Webinars, Teleseminars, and Virtual Summits; Chapter 10: Hub Sites, Landing Pages, and Squeeze Pages; Hub Sites; Website Security; The Psychology of Websites; Sales-Generating Landing Pages; Lead-Generating Landing Pages; Squeeze Pages. |
| Note |
Search Engine Optimization (SEO). |
| Summary |
Worldwide online retail sales totaled 1.9 trillion in 2016 and it's estimated that revenues will hit 4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers. |
| Note |
Includes index. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Internet marketing.
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Internet marketing. |
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Electronic commerce.
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Electronic commerce. |
| Genre/Form |
Electronic books.
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| Other Form: |
Print version: Bly, Robert W. Digital marketing handbook. Irvine, California : Entrepreneur Media, Inc., [2018] 9781599186214 (DLC) 2017050089 (OCoLC)1010666013 |
| ISBN |
9781613083819 (electronic book) |
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1613083815 (electronic book) |
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