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BestsellerE-book
Author Rogers, Jessica L., author.

Title The digital marketing landscape : creating a synergistic consumer experience / Jessica L. Rogers.

Publication Info. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2021.

Item Status

Edition First edition.
Description 1 online resource (xiv, 85 pages).
Physical Medium polychrome
Description text file
Series Digital and social media marketing and advertising collection, 2333-8830
Digital and social media marketing and advertising collection. 2333-8830
Note Includes bibliographical references (pages 77-80) and index.
Contents Chapter 1. The digital brand experience -- Chapter 2. A framework for search -- Chapter 3. Social media to create and nurture relationships -- Chapter 4. Mobile and e-mail as part of the customer experience -- Chapter 5. Data driven decision making -- Chapter 6. The synergistic relationship
Access Access restricted to authorized users and institutions.
Summary The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit.The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.
Form Also available in print.
System Details Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Provenance Purchased with the Phippen Library Fund.
Subject Internet marketing.
Internet marketing.
Digital media.
Digital media.
Electronic commerce.
Electronic commerce.
Indexed Term Blogging.
Online experience.
Digital marketing.
Social media marketing.
SEO.
SEM.
PPC.
E-mail marketing.
Content marketing.
Branding.
Genre/Form Electronic books.
Other Form: Print version: 9781637420348
ISBN 9781637420355 e-book
9781637420348 print