Edition |
3rd edition. |
Description |
1 online resource (399 pages). |
Physical Medium |
polychrome |
Description |
text file |
Series |
RKMA market research handbook series,
2472-4874
|
|
RKMA market research handbook series.
1946-2131
|
Bibliography |
Includes bibliographical references (pages 386-399). |
Contents |
PART I. OVERVIEW -- 1. Use of the Internet -- 2. Use of Mobile Devices -- 3. Trends -- 4. Online Activities -- 5. Reliability & Accuracy of Online Information -- 6. Digital Advertising -- 7. Internet Technologies -- 8. Key Players -- 9. Privacy Issues -- 10. Security Threats -- PART II. ANALYTICS -- 11. Traffic Statistics for Top Websites -- 12. Top 500 Websites -- 13. Top Websites by Category -- 14. Top 100 Domains -- PART III. E-COMMERCE -- 15. Online Retail -- 16. Mobile Commerce -- 17. Key Players -- PART IV. ACTIVITIES & CONTENT -- 18. Blogs -- 19. Communications -- 20. Computer & Video Games -- 21. Digital Music -- 22. Dining Sites -- 23. Event Ticketing -- 24. Fantasy Sports -- 25. Fitness Tracking -- 26. Genealogy -- 27. Health & Healthcare -- 28. Internet Radio -- 29. Maps -- 30. News -- 31. Online Banking -- 32. Online Dating -- 33. Online Gambling -- 34. Photo Sharing -- 35. Reviews -- 36. Search -- 37. Sports -- 38. Travel -- |
|
PART V. SOCIAL MEDIA -- 39. Consumer Use of Social Media -- 40. Social Sites -- 41. User Demographics -- 42. Characteristics of Social Site Use -- PART VI. DIGITAL VIDEO -- 43. Viewing Digital Video Content -- 44. Video Hosting Services -- 45. Streamed TV Programming -- 46. Connected & Smart Television -- 47. Youtube -- 48. Viral Videos -- PART VII. MOBILE APPS -- 49. Apps -- 50. Top Apps -- 51. Mobile Payments -- 52. Mobile Check-In -- PART VIII. CONNECTED DEVICES -- 53. Internet of Things -- 54. Connected Cars -- 55. Smart Homes -- 56. Wearable Technology -- PART IX. WORLD WIDE WEB -- 57. Global Use of the Internet -- 58. Global Use of Mobile Devices -- 59. Global Use of Social Media -- 60. Global E-Commerce -- 61. Global Content -- Appendix. Market Resources. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Internet users -- United States -- Statistics.
|
|
Internet users. |
|
United States. |
Genre/Form |
Statistics.
|
Subject |
Electronic commerce -- United States -- Statistics.
|
|
Electronic commerce. |
|
Wireless communication systems -- United States -- Statistics.
|
|
Wireless communication systems. |
Genre/Form |
Electronic books.
|
|
Handbooks and manuals.
|
|
Handbooks and manuals.
|
|
Statistics.
|
Added Author |
Washington, Kelli D., author.
|
|
Richard K. Miller & Associates, issuing body, publisher.
|
Added Title |
Consumer use of the internet and mobile web 2016-2017 |
ISBN |
9781577832294 (electronic book) |
|
1577832299 (electronic book) |
|
9781577832232 (print edition) |
|
157783223X (print edition) |
|