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Subjects (1-2 of 2)
Engineering services marketing.
1
Bestseller
Demystifying marketing : a guide to the fundamentals for engineers
Forsyth, Patrick.
London, U.K. : Institution of Engineering and Technology, 2007.
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2
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Service science : design for scaling and transformation
Hsu, Cheng, 1951-
Hackensack, NJ : World Scientific, [2009]
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