| Edition |
First edition. |
| Description |
1 online resource |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical reference and index. |
| Contents |
Front Cover; Understanding the New Business Paradigm in Eastern Europe; Copyright Page; Contents; About the Author; Introduction; Chapter 1 Change in Business Paradigm; 1.1. Breakthrough Changes or Constant Evolution?; 1.2. A Traditional Business Paradigm; 1.3. New Economy: New Markets, New Opportunities; 1.4. In Search of a Universal Principle; 1.5. How Do They Do It in the United States and Japan -- Stories of Walmart and Toyota; 1.6. Reasons for Organizational Longevity; 1.7. Disruptive Brand -- Success according to the CIM; 1.8. In Search of Excellence; 1.9. Reasons for Failures. |
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1.10. Unexpected Changes: Source of Success or Failure?1.11. Strategic Conservatism; 1.12. Competitive Advantage of Tomorrow; 1.13. Toward New Business Opportunities; Chapter 2 In Search of New Business Opportunities; 2.1. Serendipity -- Unexpected Discoveries of Awaited Values; 2.2. mBank -- A Window of Business Opportunities; 2.3. Starbucks -- An American Icon Born from Italian Inspiration; 2.4. Business Opportunities -- To See, to Know, to Understand; 2.5. Know-how; 2.5.1. Secondary Research; 2.5.2. Benchmarking; 2.5.3. Scenario Analysis; 2.5.4. Group and Individual In-depth Interviews. |
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2.5.5. Experts' Opinions2.5.6. Observation and Ethnographic Research; 2.5.7. Design Thinking; 2.5.8. Other Methods of Analysis; 2.6. Made in the World -- Methods of Searching for Groundbreaking Solutions; 2.6.1. Blue Ocean Strategy; 2.6.2. Lateral Marketing; 2.6.3. Lead Users Innovation Process; 2.6.4. The Knowledge Brokering Cycle; 2.6.5. Innovations of Ideo Company; 2.7. Understanding Business Opportunities; Chapter 3 Business Concept and Business Model; 3.1. A Dream that Becomes Reality; 3.2. Sphinx -- "Casual Dining" Concept. |
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3.3. Business Concept and Business Model -- The Obverse and the Reverse Side of Company Success3.4. The "Wow" Effect -- What Is Really Meant by a Business Concept; 3.5. Components of a Business Concept; 3.5.1. Personalized Customer; 3.5.2. Distinguishing Values; 3.5.3. Competitive Positioning; 3.6. A Business Model -- How to Do It to Make Money; 3.7. The Essence of a Business Model and the Benefits It Carries; 3.7.1. Sources of Revenue; 3.7.2. Cost Drivers; 3.7.3. Level of Investment; 3.8. eBay -- "PEZ Dispenser" Online Auction; 3.9. ING Direct -- Breaking the Rules in the Banking Market. |
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3.10. Walmart -- The American Dream about Success in the Provinces3.11. Dell -- Mass Individualization in the Computer Market; 3.12. Consistent Concept and Effective Model as Grounds for Operating Activities; Chapter 4 Operational Efficiency; 4.1. Everyday Hero; 4.2. Dabbawala -- More than Work; 4.3. Aflofarm -- Efficiency of Action; 4.4. Steam Engine of the 21st Century -- Redefinition of Strategy and Operational Efficiency; 4.5. Change and Chaos -- A New Approach to Company Strategy; 4.6. Change Management -- A Synergy of Strategy and Operational Efficiency. |
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4.7. Strategy and Market Operations -- A Flexible Strategy or a Strategy of Flexibility? |
| Summary |
The aim of this publication is to present the universal model of building business success in our hectic times. Kozielski built the idea of "four-leaf clover" based on the experiences of companies competing on both the developed and emerging markets. It seems to be the first publication in which such comparison and confrontation were made. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Small business -- Europe, Eastern -- Management.
|
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Small business. |
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Eastern Europe. |
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Management. |
| Genre/Form |
Electronic books.
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| Other Form: |
Print version: Kozielski, Robert. Understanding the New Business Paradigm in Eastern Europe : Lessons on Building a Successful Small Business. Bingley : Emerald Publishing Limited, ©2017 9781787141216 |
| ISBN |
9781787141209 (electronic book) |
|
1787141209 (electronic book) |
|
9781787141216 |
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1787141217 |
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