Description |
1 online resource (454 pages) |
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text file |
Summary |
The experience economy is a fourth economic field, different from commodities, goods and services. Experiences are an economic value that is added to a product or identical with a product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages to engage a customer in a personal way. Fueled by an expanding global and digital economy, the experience dimension has moved into a predominant place since the 1990s. In developed countries, people have become richer and more individualized, and with all their basic material needs being met they focu. |
Bibliography |
Includes bibliographical references (pages 415-425) and index. |
Contents |
Experience Industries -- Megatrends -- Tourism -- Sports -- Publishing -- Audiovisuals -- Games -- Design -- Family and Religion -- Sex and Drugs. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Customer services -- Economic aspects.
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Customer services. |
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Experience -- Economic aspects.
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Experience. |
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Service industries -- Economic aspects.
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Service industries -- Economic aspects. |
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Service industries. |
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Cultural industries -- Economic aspects.
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Cultural industries. |
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Globalization -- Economic aspects.
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Globalization -- Economic aspects. |
Genre/Form |
Electronic books.
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Other Form: |
Print version: 9788779344327 |
ISBN |
9788779347434 |
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8779347436 |
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9788779344327 |
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8779344321 |
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