| Description |
1 online resource. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Materializing culture
|
|
Materializing culture.
|
| Bibliography |
Includes bibliographical references and index. |
| Summary |
This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market's dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation. |
| Contents |
Cover page; Halftitle page; Series page; Title page; Copyright page; Dedication page; CONTENTS; ILLUSTRATIONS; ACKNOWLEDGEMENTS; INTRODUCTION; In the lotus world: luxury and mud, high and low; Connecting fashion and craft; Fieldworking across luxury and dirt; Fantasy of superpowerdom: ideologyand utopia; Keyword: Indianness; Plan of the book; 1 NEO-FEUDAL ORNAMENTALISM AND ELITIST FANTASIES; Ritual I: celebrating Indianness in a designer studio; 'We are high on ourselves': retro-futuristic utopias; Ritual II: JJ Valaya's fashion shows; Mastering time and space |
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Collective effervescence and directing affectsRitual III: wedding spectacle; What are they buying (into)?; Conclusion; 2 PRODUCING COSMOPOLITANISM, HIERARCHY AND SOCIAL COHESION; Dynamics of proximity and distance; Chikan cottage industry: structure and networks; Networks of production; Complex networks, social cohesion and locality; Phantasmatic Lucknow; Vogue of heritage; Producing cosmopolitanism and social cohesion; Conclusion; 3 DESIGN GENIUS AND HIS GHOST OTHERS; Creative genius and artification; Development and innovation; Expert knowledge and artistic research |
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Intellectual property rights and marketsPurification and sanitization; Conclusion; 4 CHARITABLE NON-LOVE AND PHILANTHROCAPITALISM; Philanthrocapitalism and the new national heroes; Resonances between Hindutva and neo-liberalism; 'Empowerment', co-option and expulsion; Conclusion; 5 INSUBORDINATIONS OF THE LAUGHING CRAFTSWOMAN; Work ethic versus anti-work ethic; Value of leisure and virtue of laziness; The curse of money; Irony and unwilling slaves of capital; Dependency and benevolence; Conclusion; 6 EROTIC CAPITAL AND BENEVOLENCE OF VAMPISH GODDESSES |
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'I like cheap': the allure of the low and the vulgarErotic capital: the power of courtesans and vamps; Victories of sexy and benevolent goddesses; Conclusion; 7 FASHION, WHISKY AND'MUSCULAR' NEO-ROYALS; Hypermuscularity and neo-liberalism; Threat of effeminacy; Nostalgia for charismatic manliness; Rhetoric of muscularity; Elite gyms and sympathetic magic; Fortification of homosociality; Godly warriors and Hindu nationalism; Gangsters, wrestlers and muscular politics; Interpassive masculinity and muscularity; Whisky, meat and other powerful substances; Fashion and the alcohol industry |
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Artification of alcohol and fashion'Art is life is art' is whisky; Brand essence of Chivas; Brotherhoods of luxury whisky drinkers; Excursus into Chivas life; Ambient governance and manhood; Conclusion: you are inside the game; CONCLUSION; GLOSSARY; BIBLIOGRAPHY; INDEX |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Fashion design -- India.
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Fashion design. |
|
India. |
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Elite (Social sciences) -- India.
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Elite (Social sciences) |
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India -- Social life and customs.
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Manners and customs. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Kuldova, Tereza. Luxury Indian fashion 9781474220927 (DLC) 2015033454 (OCoLC)912382822 |
| ISBN |
9781474220941 (electronic book) |
|
1474220940 (electronic book) |
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9781474220934 (electronic book) |
|
1474220932 (electronic book) |
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9781474220927 |
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1474220924 |
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