Description |
xv, 205 pages : illustrations ; 28 cm |
Bibliography |
Includes bibliographical references (pages 189-194) and index. |
Contents |
Before you start -- The fundamentals -- Elements of the plan -- Setting up the business -- Setting up the business / by Melanie Jones -- Business structure tip from Charles Klein -- Trademark tips from Charles Klein -- The money, how much do you need -- Where to find money -- Factoring / by Tim Moore, Hilldun Corporation -- Product development -- Fabric and materials -- The challenges -- The sources -- Once you order -- Production -- The production plan -- Sample production -- Tips and considerations when hiring a patternmaker / by Sally Beers -- Production options -- Monitoring production -- Marketing and branding -- Press and sales materials -- Sales -- The financial realities of selling -- Where to sell -- Selling to stores -- Who should sell the line -- Tradeshows -- Making the most of the show / by Barbara Kramer, co-producer, designers & agents -- Press and public relations -- The PR strategy -- Dressing celebrities / by MAO PR -- PR representation -- The runway -- To show or not to show -- Producing a runway show -- Sponsorship -- Copyrights and knock-offs -- Fashion design and the copyright laws / by Attorney Jason Gabbard -- Expanding the business. |
Subject |
Fashion merchandising.
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Fashion merchandising. |
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New business enterprises -- Management.
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New business enterprises -- Management. |
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Fashion designers.
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Fashion designers. |
ISBN |
0793198992 |
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9780793198993 |
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