| Description |
xv, 205 pages : illustrations ; 28 cm |
| Bibliography |
Includes bibliographical references (pages 189-194) and index. |
| Contents |
Before you start -- The fundamentals -- Elements of the plan -- Setting up the business -- Setting up the business / by Melanie Jones -- Business structure tip from Charles Klein -- Trademark tips from Charles Klein -- The money, how much do you need -- Where to find money -- Factoring / by Tim Moore, Hilldun Corporation -- Product development -- Fabric and materials -- The challenges -- The sources -- Once you order -- Production -- The production plan -- Sample production -- Tips and considerations when hiring a patternmaker / by Sally Beers -- Production options -- Monitoring production -- Marketing and branding -- Press and sales materials -- Sales -- The financial realities of selling -- Where to sell -- Selling to stores -- Who should sell the line -- Tradeshows -- Making the most of the show / by Barbara Kramer, co-producer, designers & agents -- Press and public relations -- The PR strategy -- Dressing celebrities / by MAO PR -- PR representation -- The runway -- To show or not to show -- Producing a runway show -- Sponsorship -- Copyrights and knock-offs -- Fashion design and the copyright laws / by Attorney Jason Gabbard -- Expanding the business. |
| Subject |
Fashion merchandising.
|
|
Fashion merchandising. |
|
New business enterprises -- Management.
|
|
New business enterprises -- Management. |
|
Fashion designers.
|
|
Fashion designers. |
| ISBN |
0793198992 |
|
9780793198993 |
|
