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Title Beer culture in theory and practice : understanding craft beer culture in the United States / [edited by] Adam W. Tyma.

Publication Info. Lanham : Lexington Books, [2017]

Item Status

Description 1 online resource (xxvii, 131 pages).
text file
Series Communication perspectives in popular culture
Communication perspectives in popular culture.
Bibliography Includes bibliographical references and index.
Contents 1. Fermenting Community: Homebrewing as Community Building / Michelle Calka -- 2. Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography / Jennifer C. Dunn -- 3. Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's Revival / Charley Reed -- 4. Social Media Suds: Blogging Beer to Stay Sharp in the Classroom / Robert Andrew Dunn -- 5. Tapping into Identity: Social Balance Explained through Newcomers Identity and Socialization Processes in Craft Breweries / Emory S. Daniel, Jr. -- 6. What's in a Name?: Cultural Heritage and Naming Praxis in Tampa Bay Craft Breweries / Travis R. Bell.
Summary The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Beer -- Social aspects -- United States -- History.
Beer -- Social aspects.
United States.
History.
Microbreweries -- United States -- History.
Beer.
Food habits -- United States -- History.
Food habits.
Microbreweries.
SOCIAL SCIENCE -- Customs & Traditions.
Genre/Form History.
Added Author Tyma, Adam W., 1973- editor.
Other Form: Print version: Beer culture in theory and practice Lanham : Lexington Books, [2017] 9781498535540 (cloth : alk. paper) (DLC) 2017002936
ISBN 9781498535557 ebook
1498535550
9781498535540 cloth : alkaline paper
9781498535557 electronic
1498535542