1. Fermenting Community: Homebrewing as Community Building / Michelle Calka -- 2. Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography / Jennifer C. Dunn -- 3. Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's Revival / Charley Reed -- 4. Social Media Suds: Blogging Beer to Stay Sharp in the Classroom / Robert Andrew Dunn -- 5. Tapping into Identity: Social Balance Explained through Newcomers Identity and Socialization Processes in Craft Breweries / Emory S. Daniel, Jr. -- 6. What's in a Name?: Cultural Heritage and Naming Praxis in Tampa Bay Craft Breweries / Travis R. Bell.
Summary
The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.
Local Note
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America