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Title Open innovation in the food and beverage industry / edited by Marian Garcia Martinez.

Publication Info. Oxford : Woodhead Publishing, 2013.

Item Status

Description 1 online resource (xxxvii, 400 pages) : illustrations.
Series Woodhead Publishing series in food science, technology and nutrition, 2042-8049 ; 243
Woodhead Publishing in food science, technology, and nutrition ; no. 243. 2042-8049
Bibliography Includes bibliographical references and index.
Summary Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an 'open innovation' approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and beverage industry investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industry. Part one provides a comprehensive overview of the changing nature of innovation in the food and drink industry, acknowledging trends and considering the implications and impact of open innovation. Part two then reviews the role of partners and networks in open innovation, with collaboration, co-creation of value with consumers, the effectiveness of cluster organizations and the importance of network knowledge all discussed, before part three goes on to explore the establishment and varied management aspects of open innovation partnerships and networks. Finally, open-innovation tools, processes and managerial frameworks are the focus of part four, with discussion of the development, application and psychology of a range of initiatives. With its distinguished editor and international team of expert contributors, Open innovation in the food and beverage industry is a unique guide to the implementation and management of open innovation for all food industry professionals involved in management, research and product development, as well as academics with an interest in open innovation across all industries. Investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industryProvides a comprehensive overview of the changing nature of innovation in the food and drink industry and reviews the role of partners and networks in open innovationExplores the establishment and varied management aspects of open innovation partnerships and networks and discusses the development, application and psychology of a range of initiatives.
Contents Part I. The changing nature of innovation in the food and drink industry -- part II. Partners and networks for open innovation -- part III. Establishing and managing open-innovation partnerships and networks -- part IV. Open innovation tools, process and managerial frameworks.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Food industry and trade -- Technological innovations.
Food industry and trade -- Case studies -- Technological innovations.
Genre/Form Electronic books.
Added Author Garcia Martinez, Marian, editor.
Other Form: Print version: Open innovation in the food and beverage industry 9780857095954 (DLC) 2012952907 (OCoLC)843232776
ISBN 9780857097248 (electronic bk.)
0857097245 (electronic bk.)
9780857095954
0857095951