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006    m     o  d         
007    cr ||||||||||| 
008    090820s2009    nyu     o     001 0 eng   
010      2020685089 
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050 00 HD9004 
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082 00 664.0068/8|222 
090    HD9004|b.M355 2009eb 
245 00 Marketing food to children and adolescents :|ba review of 
       industry expenditures, activities, and self-regulation /
       |cNicoletta A. Wilks, editor. 
264  1 New York :|bNova Science Publishers,|cc2009. 
300    1 online resource. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome.|2rdacc 
347    text file|2rdaft 
490 1  Food and beverage consumption and health series 
504    Includes bibliographical references [pages (85)-101 and 
       index. 
505 0  Expenditures for marketing food to children and adesecents
       -- Food marketing activities directed to children and 
       adolescents -- Assessment of food company health 
       initiatives and recommendations. 
520    "This book explores the concern about the dramatic 
       increase in childhood obesity in the United States which 
       has prompted Congress to request that the Federal Trade 
       Commission conduct a study of food and beverage marketing 
       to children and adolescents. The results of that study - 
       an analysis of 2006 expenditures and activities by 44 
       companies - are presented here. Included are not only the 
       traditional measured media - television, radio, and print,
       but also activities on the Internet and other new 
       electronic media, as well as previously unmeasured forms 
       of marketing to young people, such as packaging, in-store 
       advertising, event sponsorship, and promotions that take 
       place in schools. Integrated advertising campaigns that 
       combine several of these techniques and often involve 
       cross-promotions - linking a food or beverage to a 
       licensed character, a new movie, or a popular television 
       program, dominate today's landscape of advertising to 
       youth. The data presented in this book tell the story of 
       food and beverage marketing in a year just preceding, or 
       early in the development of, industry self-regulatory 
       activities designed to reduce or change the profile of 
       such marketing to children. Furthermore, this book, which 
       compiles information not previously assembled or available
       to the research community, may serve as a benchmark for 
       measuring future progress with respect to these 
       initiatives."--Publisher's description. 
546    English. 
588    Description based on print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Food industry and trade|zUnited States|0https://id.loc.gov
       /authorities/subjects/sh2008103578|vStatistics.|0https://
       id.loc.gov/authorities/subjects/sh99001414 
650  0 Grocery trade|zUnited States|0https://id.loc.gov/
       authorities/subjects/sh2008105427|vStatistics.|0https://
       id.loc.gov/authorities/subjects/sh99001414 
650  0 Food industry and trade|0https://id.loc.gov/authorities/
       subjects/sh85050282|xSelf-regulation|0https://id.loc.gov/
       authorities/subjects/sh2002006104|zUnited States.|0https:/
       /id.loc.gov/authorities/names/n78095330-781 
650  0 Grocery trade|0https://id.loc.gov/authorities/subjects/
       sh85057399|xSelf-regulation|0https://id.loc.gov/
       authorities/subjects/sh2002006104|zUnited States.|0https:/
       /id.loc.gov/authorities/names/n78095330-781 
650  0 Advertising|xFood|0https://id.loc.gov/authorities/subjects
       /sh85001125|xCosts.|0https://id.loc.gov/authorities/
       subjects/sh99004947 
650  0 Food|xMarketing|0https://id.loc.gov/authorities/subjects/
       sh2009125341|xCosts.|0https://id.loc.gov/authorities/
       subjects/sh99004947 
650  0 Target marketing|0https://id.loc.gov/authorities/subjects/
       sh94006407|xResearch|0https://id.loc.gov/authorities/
       subjects/sh2002006576|zUnited States.|0https://id.loc.gov/
       authorities/names/n78095330-781 
650  0 Advertising and children|0https://id.loc.gov/authorities/
       subjects/sh85001195|xResearch|0https://id.loc.gov/
       authorities/subjects/sh2002006576|zUnited States.|0https:/
       /id.loc.gov/authorities/names/n78095330-781 
650  7 Food industry and trade.|2fast|0https://id.worldcat.org/
       fast/930843 
650  7 Grocery trade.|2fast|0https://id.worldcat.org/fast/948035 
650  7 Advertising|xFood.|2fast|0https://id.worldcat.org/fast/
       797643 
650  7 Food|xMarketing.|2fast|0https://id.worldcat.org/fast/
       930531 
650  7 Target marketing.|2fast|0https://id.worldcat.org/fast/
       1143138 
650  7 Research.|2fast|0https://id.worldcat.org/fast/1095153 
650  7 Advertising and children.|2fast|0https://id.worldcat.org/
       fast/797827 
651  7 United States.|2fast|0https://id.worldcat.org/fast/1204155
655  4 Electronic books. 
655  7 Statistics.|2fast|0https://id.worldcat.org/fast/1423727 
655  7 Statistics.|2lcgft|0https://id.loc.gov/authorities/
       genreForms/gf2014026181 
700 1  Wilks, Nicoletta A.,|0https://id.loc.gov/authorities/names
       /no2010031776|eeditor. 
776 08 |iPrint version:|tMarketing food to children and 
       adolescents|dNew York : Nova Science Publishers, c2009.
       |z1606929135|w(DLC)  2009502070 
830  0 Food and beverage consumption and health series.|0https://
       id.loc.gov/authorities/names/n2009180058 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=413788|zOnline ebook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
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948    |d20160607|cEBSCO|tebscoebooksacademic|lridw 
994    92|bRID