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Bestseller
BestsellerE-book
Author Shepherd, Gordon M., 1933- author.

Title Neuroenology : how the brain creates the taste of wine / Gordon M. Shepherd.

Publication Info. New York : Columbia University Press, [2017]

Item Status

Description 1 online resource
text file PDF
Bibliography Includes bibliographical references and index.
Summary In his new book, Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in neuroscience, biomechanics, human physiology, and traditional enology. Shepherd shows, just as he did in Neurogastronomy: How the Brain Creates Flavor and Why It Matters, that creating the taste of wine engages more of the brain than does any other human behavior. He clearly illustrates the scientific underpinnings of this process, along the way enhancing our enjoyment of wine. Neuroenology is the first book on wine tasting by a neuroscientist. It begins with the movements of wine through the mouth and then consults recent research to explain the function of retronasal smell and its extraordinary power in creating wine taste. Shepherd comprehensively explains how the specific sensory pathways in the cerebral cortex create the memory of wine and how language is used to identify and imprint wine characteristics. Intended for a broad audience of readers'from amateur wine drinkers to sommeliers, from casual foodies to seasoned chefs'Neuroenology shows how the emotion of pleasure is the final judge of the wine experience. It includes practical tips for a scientifically informed wine tasting and closes with a delightful account of Shepherd's experience tasting classic Bordeaux vintages with French winemaker Jean-Claude Berrouet of the Chateau Petrus and Dominus Estate.
Contents Frontmatter -- Contents -- Preface -- Introduction -- Part I. Fluid Dynamics of Wine Tasting -- 1. Sip and Saliva -- 2. The Tongue: Moving the Wine -- 3. Respiration and Wine Aromas -- 4. The Pathway for Retronasal Airflow -- 5. Swallow, Aroma Burst, and Finish -- Part II. How Sensory Systems Create the Taste of Wine -- 6. Sight -- 7. Orthonasal Smell -- 8. Orthonasal Smell -- 9. Orthonasal Smell -- 10. Touch and the Mouthfeel of Wine -- 11. Taste Modalities and Wine Tasting -- 12. Creating Taste Perception -- 13. Retronasal Smell -- 14. Retronasal Smell -- 15. Retronasal Smell -- Part III. How Central Brain Systems Create the Plea sure of the Taste of Wine -- 16. Wine Tasting, Gender, and Aging -- 17. Memory and Wine Tasting -- 18. The Language of Wine Tasting -- 19. Pleasure -- 20. Practical Applications of Neuroenology to the Plea sure of Wine Tasting -- Appendix: A Wine- Tasting Tutorial with Jean- Claude Berrouet -- Bibliography -- Index
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Language In English.
Subject Wine tasting.
Wine tasting.
Food -- Sensory evaluation.
Food -- Sensory evaluation.
Genre/Form Electronic books.
Other Form: Print version: Shepherd, Gordon M., 1933- Neuroenology. New York : Columbia University Press, [2017] 9780231177009 (DLC) 2016021877
ISBN 9780231542876 (electronic book)
0231542879 (electronic book)
9780231177009 (cloth ; alkaline paper)
Standard No. 10.7312/shep17700