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Bestseller
BestsellerE-book
Author Birkeland, Peter M.

Title Franchising dreams: the lure of entrepreneurship in America / Peter M. Birkeland.

Publication Info. Chicago : University of Chicago Press, [2002]
©2002
Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Item Status

Description 1 online resource (x, 186 pages)
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references and index.
Contents Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.
Summary "Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and they employ one out of every sixteen workers. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franchisees and franchisers in the workplace? What challenges and pitfalls await them as they stake their claim to prosperity? These are just a few of the questions explored in Franchising Dreams, a documentary-like look into the frustrations and uncertainties that entrepreneurs face in their pursuit of the American dream."--Jacket.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Franchises (Retail trade) -- United States -- Management.
Franchises (Retail trade)
United States.
Management.
New business enterprises -- United States -- Management.
New business enterprises.
Entrepreneurship -- United States.
Entrepreneurship.
Franchises (Retail trade) -- United States -- Case studies.
Genre/Form Case studies.
Electronic books.
Electronic books.
Case studies.
Other Form: Print version: Birkeland, Peter M. Franchising dreams: the lure of entrepreneurship in America. Chicago : University of Chicago Press, ©2002 9780226051901 (DLC) 2001007061 (OCoLC)48428944
ISBN 9780226051925 (electronic book)
0226051927 (electronic book)
0226051900 (cloth)
9780226051901 (cloth)

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