| Description |
1 DVD (73 min.) : sound, color ; 4 3/4 in. |
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United States https://id.loc.gov/authorities/names/n78095330 |
| Physical Medium |
polychrome |
| Description |
digital |
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optical |
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video file |
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DVD video |
| System Details |
DVD format. |
| Performer |
Featuring Sut Jhally. |
| Credits |
Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz; original music, Kevin MacLeod. |
| Note |
"This program contains violence, nudity, and sexual themes"--Container. |
|
DVD includes both full length (74 min.) and abridged (46 min.) versions. |
| Contents |
Sex & gender -- The feminine touch -- The ritualization of subordination -- Licensed withdrawal -- Infantalization -- Codes of masculinity -- Trapped in the code -- History, power & gender display. |
| Summary |
"Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations"--Container. |
| Language |
English subtitles. |
| Subject |
Sex role in mass media.
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Sex role in mass media. |
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Gender identity in mass media.
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Gender identity in mass media. |
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Sex role in advertising.
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Sex role in advertising. |
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Human body in popular culture.
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Human body in popular culture. |
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Femininity in popular culture.
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Femininity in popular culture. |
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Masculinity in popular culture.
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Masculinity in popular culture. |
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Goffman, Erving, 1922-1982. Gender advertisements.
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| Genre/Form |
Feature films.
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Feature films.
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Documentary films.
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Documentary films.
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Nonfiction films.
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Nonfiction films.
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Video recordings for the hearing impaired.
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Video recordings for the hearing impaired.
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Video recordings.
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Video recordings.
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| Added Author |
Jhally, Sut.
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Media Education Foundation.
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| Note |
Title from container : Codes of gender : identity & performance in popular culture |
| Added Title |
Codes of gender : identity and performance in pop culture |
| ISBN |
1932869395 |
|
9781932869392 |
| Standard No. |
897952001267 |
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