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Subjects (1-2 of 2)
Generic products.
1
Book
Private labels : store brands & generic products
Fitzell, Philip B.
Westport, Conn. : AVI Pub. Co., [1982]
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Moore Stacks
HF1040.7 .F58 1982
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2
Book
A theory of genericization on brand name change
Clankie, Shawn.
Lewiston : E. Mellen, [2002]
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Moore Stacks
P323.5 .C58 2002
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