Introduction : terms of art as a focus in the history of rhetorical theory -- Dialegesthai as a term of art : Plato and the disciplining of dialectic -- Philosophia as a term of art : recovering Isocrates -- Terms of art for public deliberation : Dēmēgoria and Symboulē -- Terms of art and the interpretation of texts : the disciplinary status of the rhetoric to Alexander -- Terms of art and inferring theory : when did the parts of a speech become formalized? -- Epilogue.
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