| Description |
1 online resource (xv, 208 pages) : illustrations |
| Series |
Business on a shoestring
|
|
Business on a shoestring.
|
| Note |
Includes index. |
| Summary |
The ... on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Boosting your company's sales is essential if you're going to make a success of your business. This revised edition covers: Looking at your current sales and working out where you want to go next, Making sure you're meeting a need, Looking at your prices. |
| Contents |
Are you sure you want to boost sales? -- The 'One Number' way to transform your business -- The easiest ways to grow a business -- Getting the price right -- Maximising profitability -- Identifying the right customers for your business -- Being clear about what your business does -- Competing for profits -- Prospecting for the right customers -- Promoting the business -- Promoting and prospecting online -- Working with opportunities -- Tracking and closing. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Sales management.
|
|
Small business -- Growth.
|
|
BUSINESS & ECONOMICS -- Sales & Selling -- Management. |
|
Sales management |
|
Small business -- Growth |
| Other Form: |
Print version: Gorton, Bob. Boosting sales-- on a shoestring. Rev. ed. London : Bloomsbury, 2011 9781408139943 (OCoLC)752827746 |
| ISBN |
9781408163306 (electronic bk.) |
|
1408163306 (electronic bk.) |
|
