| Edition |
First edition. |
| Description |
1 online resource (xvii, 125 pages) : illustrations (some color). |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Tourism and hospitality management collection,
2375-9631
|
|
Tourism and hospitality management collection.
2375-9631
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Chapter 1. Context -- Chapter 2. Building blocks of revenue management -- Chapter 3. Forecasting -- Chapter 4. Inventory management -- Chapter 5. Pricing -- Chapter 6. Discounted rates -- Chapter 7. Negotiated account rates -- Chapter 8. Distribution and loyalty -- Chapter 9. Merchandising -- Chapter 10. Total hotel revenue management -- Chapter 11. Revenue management in a downturn -- Chapter 12. Revenue management in a recovery -- Chapter 13. Machine learning in revenue management -- Chapter 14. Topline analytics -- Chapter 15. Talent -- Chapter 16. Thoughts for the future. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy. The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics -- not just modeling, but also business analytics in support of a holistic strategy. As more of the tactics of revenue management are executed through automation, and powered by machine learning, revenue managers will become more focused on strategy, and will need to think about revenue management in the context of marketing, loyalty, and distribution. As the strategy component of the discipline increases, so too must the breadth of knowledge of revenue managers. |
| Form |
Also available in print. |
| System Details |
Mode of access: World Wide Web. |
|
System requirements: Adobe Acrobat reader. |
| Subject |
Hotel management.
|
|
Hotel management. |
|
Revenue management.
|
|
Revenue management. |
|
COVID-19 (Disease)
|
|
COVID-19 (Disease) |
|
Pandemics.
|
|
Pandemics. |
| Indexed Term |
Revenue management. |
|
Hospitality. |
|
Hotel. |
|
Pricing. |
|
Strategy. |
|
Analytics. |
|
Business |
|
Optimization. |
|
Goal setting. |
| Genre/Form |
Electronic books.
|
| Added Author |
Cross, Bob, writer of foreword.
|
| Other Form: |
Print version: 9781637421918 |
| ISBN |
9781637421925 e-book |
|
9781637421918 print |
|
