| Description |
1 online resource (xv, 374 pages) : illustrations |
|
data file |
| Physical Medium |
polychrome |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
pt. 1. Consumer behaviour -- pt. 2. Advertising management. |
| Summary |
About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Advertising -- India -- Psychological aspects -- Handbooks, manuals, etc.
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Advertising. |
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India. |
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Psychological aspects. |
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Consumer behavior -- India -- Handbooks, manuals, etc.
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Consumer behavior. |
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Advertising -- India -- Management -- Handbooks, manuals, etc.
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Management. |
| Genre/Form |
Handbooks and manuals.
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Electronic books.
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Electronic books.
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Handbooks and manuals.
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| Other Form: |
Print version: Khan, Matin A. Consumer behavior and advertising management. New Delhi ; [New York?] : New Age International, ©2006 9788122419474 812241947X |
| ISBN |
9788122425529 (electronic book) |
|
8122425526 (electronic book) |
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812241947X (electronic book) |
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9788122419474 (electronic book) |
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9788122419474 |
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