| Description |
1 online resource (255 pages) |
|
data file |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Annotation The author offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Help-wanted advertising -- Language.
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Help-wanted advertising. |
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Branding (Marketing) -- Language.
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Branding (Marketing) |
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Discourse analysis.
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Discourse analysis. |
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Corpora (Linguistics)
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Corpora (Linguistics) |
| Genre/Form |
Electronic books.
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| Other Form: |
Print version: 9781443876544 1443876542 (OCoLC)911017384 |
| ISBN |
9781443884587 (Electronic book (PDF format) |
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1443884588 |
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9781443876544 |
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1443876542 |
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