| Description |
1 online resource (1 volume) : illustrations. |
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text file |
| Series |
Engineering management collection
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|
Engineering management collection.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
1. Introduction -- 1.1 The entrepreneurial engineer -- 1.2 Successful entrepreneurial ventures -- 1.3 Engineering entrepreneurship opportunities -- 1.4 Creativity, invention, and innovation -- 1.5 Entrepreneurship and commercialization -- 1.6 Why study entrepreneurship -- 1.7 Outline of the book |
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2. The entrepreneurship process -- 2.1 Introduction -- 2.2 Traditional commercialization process -- 2.3 Entrepreneurship process -- 2.4 Summary |
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3. The entrepreneurial team -- 3.1 Introduction -- 3.2 Stages of growth -- 3.3 Knowledge workers -- 3.4 Team formation -- 3.5 Supporting network -- 3.6 Leadership -- 3.7 Summary |
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4. Marketing high-tech products -- 4.1 Introduction -- 4.2 Industry analysis -- 4.3 Market analysis -- 4.4 High-tech marketing strategy -- 4.5 Summary |
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5. Developing high-tech products -- 5.1 Introduction -- 5.2 Characteristics of high-tech products -- 5.3 Technology life cycles (S curves) -- 5.4 New product development processes -- 5.5 Support for product development -- 5.6 Summary |
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6. Launching the venture -- 6.1 Introduction -- 6.2 Funding the venture -- 6.3 Operating the company -- 6.4 Exit strategies -- 6.5 The path forward |
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Appendix -- Bibliography -- About the authors -- Index. |
| Summary |
Technological entrepreneurship has been a key driver of economic growth in developed countries, and will play an increasingly important role in developing countries. Successful entrepreneurial efforts will be dependent not so much upon the abilities of the engineer or skilled technical entrepreneur to solve a technical problem, but upon the startup team's ability to traverse the myriad of problems they face in commercialization efforts. This two-volume set has been written primarily for engineers, technicians and scientists who are contemplating the unknown but attractive world of technological entrepreneurship, a key driver of economic growth in developed countries and critical in stimulating growth in developing countries. The purpose is to prepare these professionals as members of teams focusing on commercializing new technology-based products. The material has also been used to introduce engineering students to the processes involved in technological entrepreneurship. Volume I provides a background of fundamentals and theory to prepare the reader for the venture launch. Topics include the entrepreneurial process, the venture team, developing and marketing high tech products, and launching the new venture. Volume II goes into detail in critical areas such as intellectual property protection, legal forms of organization, financial projections, and business plan preparation and delivery. The primary emphasis is focused on creating lean and agile organizations capable of recognizing opportunities, quickly developing introductory products for small test markets to better define the opportunities, and using the results of those test markets to arrive at a product with wide acceptance capable of driving growth. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
High technology industries -- United States -- Management.
|
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High technology industries. |
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United States. |
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Management. |
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New business enterprises -- United States -- Management.
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New business enterprises. |
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Entrepreneurship -- United States.
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Entrepreneurship. |
| Genre/Form |
Electronic books.
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| Added Author |
Flannery, William, author.
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| ISBN |
1606505556 |
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9781606505557 (electronic book) |
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9781606505540 |
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