| Edition |
2nd ed. |
| Description |
1 online resource (xviii, 340 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Artech House technology management and professional development library
|
|
Artech House technology management and professional development library.
|
| Note |
Includes index. |
| Summary |
This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle objections and competitors, negotiate prices and contracts, close the sale, and so much more. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Selling -- High technology.
|
|
Selling -- High technology. |
|
High technology industries -- Marketing.
|
|
High technology industries -- Marketing. |
|
High technology industries. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Added Author |
Bohlig, Aron.
|
| Other Form: |
Print version: Care, John, B. Sc. Mastering technical sales. 2nd ed. Boston, MA : Artech House, 2008 (DLC) 2008531120 |
| ISBN |
9781596933408 (electronic book) |
|
1596933402 (electronic book) |
|
9781596933392 |
|
