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Bestseller
BestsellerE-book
Author Nakano, Yoshiko, 1964-

Title Where there are Asians, there are rice cookers : how "National" went global via Hong Kong / Yoshiko Nakano.

Publication Info. Hong Kong : Hong Kong University Press, [2009]
©2009

Item Status

Description 1 online resource (ix, 214 pages) : illustrations, maps
Shona language
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references (pages 201-206) and index.
Contents Acknowledgments; A Note to the Reader; Introduction; 1 -- Let's Take Our Rice Cookers to the World; 2 -- You Have to Diversify to Survive; 3 -- You Salarymen Can't Think Outside the Box!; 4 -- Water Flows Downward; 5 -- Pay in Hong Kong; Pick up in China; 6 -- What if We Can't Buy a Rice Cooker in Canada?; 7 -- Only They Would Know; Epilogue; Who's Who at Matsushita; Chronology; Notes; References; Index.
Summary This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Kitchen appliances industry -- Japan.
Kitchen appliances industry.
Japan.
Strategic alliances (Business) -- Japan.
Strategic alliances (Business)
Strategic alliances (Business) -- China -- Hong Kong.
China -- Hong Kong.
Commercial products -- Modification for export -- China -- Hong Kong.
Commercial products -- Modification for export.
Globalization -- Economic aspects -- Japan.
Globalization -- Economic aspects.
Globalization -- Economic aspects -- China -- Hong Kong.
Hong Kong (China) -- Foreign economic relations -- Japan.
Japan -- Foreign economic relations -- China -- Hong Kong.
International economic relations.
Genre/Form Electronic books.
Electronic books.
In: HKU Press digital editions.
Other Form: Print version: Nakano, Yoshiko, 1964- Where there are Asians, there are rice cookers. Hong Kong : Hong Kong University Press, ©2009 9789888028078 (OCoLC)465371990
ISBN 9789882205260 (electronic book)
9882205267 (electronic book)
9789888028078
9888028073
9888028081
9789888028085