LEADER 00000cam a2200949Mi 4500 001 ocn919103430 003 OCoLC 005 20220114043859.0 006 m o d 007 cr |n||||||||| 008 150824s2015 nvu ob 001 0 eng d 019 958096449|a958391652|a964329422|a975133283 020 0874179874|q(electronic book) 020 9780874179873|q(electronic book) 020 |z9780874179866|q(cloth ;|qalkaline paper) 020 |z0874179866|q(cloth ;|qalkaline paper) 035 (OCoLC)919103430|z(OCoLC)958096449|z(OCoLC)958391652 |z(OCoLC)964329422|z(OCoLC)975133283 037 4312892|bProquest Ebook Central 040 YDXCP|beng|erda|epn|cYDXCP|dOCLCO|dN$T|dOCLCO|dP@U|dEBLCP |dDEBSZ|dOCLCO|dIDB|dOCLCQ|dVLB|dUAB|dMERUC|dOCLCQ|dRRP |dOCLCF|dINT|dOCLCQ|dAU@|dOCLCQ|dOCLCO 043 n-us--- 049 RIDW 050 4 HQ799.7|b.R59 2015 072 7 SOC|x031000|2bisacsh 072 7 SOC|x020000|2bisacsh 082 04 305.242/10973|223 084 SOC002010|aHIS036060|2bisacsh 090 HQ799.7|b.R59 2015 100 1 Rizzo, Mary,|d1975-|0https://id.loc.gov/authorities/names/ n2015040582 245 10 Class acts :|byoung men and the rise of lifestyle /|cMary Rizzo. 264 1 Reno :|bUniversity of Nevada Press,|c2015. 300 1 online resource 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 347 text file|2rdaft 504 Includes bibliographical references and index. 505 0 Introduction: The Paradox of Class -- The Rebel's Swagger : The White Working-Class Rebel as Proto-Lifestyle -- Rejecting Modest Comfort : Voluntary Poverty and Men's Countercultural Style -- The Essence of Social Class : Marketing Lifestyle -- The Countercultural Peep-Hole : Selling Counterculture as Lifestyle in Hair: The American Tribal Love-Rock Musical -- Class Remixed : Hip Hop Fashion and Black Masculinity as Lifestyle -- Necessary Objects : Alienation as Lifestyle in Poverty Chic -- Epilogue. 520 2 "Class Acts explores the development of lifestyle marketing from the 1960s to the 1990s. During this time, young men began manipulating their identities by taking on the mannerisms, culture, and fashion of the working class and poor. These style choices had contradictory meanings. At once they were acts of rebellion by middleclass young men against their social stratum and its rules of masculinity and also examples of the privilege that allowed them to try on different identities for amusement or as a rite of passage. Starting in the 1960s, advertisers and marketers, looking for new ways to appeal to young people, seized on the idea of identity as a choice, creating the field of lifestyle marketing. Mary Rizzo traces the development of the concept of lifestyle marketing, showing how marketers disconnected class identity from material reality, focusing instead on a person's attitudes, opinions, and behaviors. The book includes discussions of the rebel of the 1950s, the hippie of the 1960s, the white suburban hip-hop fan of the 1980s, and the poverty chic of the 1990s. Class Acts illuminates how the concept of 'lifestyle, ' particularly as expressed through fashion, has disconnected social class from its material reality and diffused social critique into the opportunity to simply buy another identity. The book will appeal to scholars and other readers who are interested in American cultural history, youth culture, fashion, and style"--|cProvided by publisher. 520 2 "This manuscript examines post-World War II style and youth culture through the lens of what the author terms 'class acts'--when middle class youth play with their class identity by appropriating the mannerisms, language, and fashions of the working class and poor. Rizzo focuses her analysis on young men, defined as being between their mid-teens and early twenties. Such acts are deeply complicated. At one and the same time, they are examples of the privilege and power of the middle class to utilize other cultures and classes for their own purposes and to critique economic, social, and political structures. Rizzo places these class acts within the historical development of marketing, which shares the same foundational belief that identity is a matter of choice. By analyzing debates within marketing theory, she traces the development of the concept of lifestyle, an idea which marketers and advertisers seized on since the 1960s to assert that class (and other identities, like age) are individual consumer choices, divorcing them from material conditions. Through chapters that include discussions of the rebel of the 1950s, the hippie of the 1960s, and the white suburban hip hop fan of the 1980s and 1990s, Class Acts illuminates how the concept of 'lifestyle, ' particularly as expressed through fashion, has worked to both express social class and diffuse social criticism in post World War II America" --|cProvided by publisher. 588 0 Print version record. 590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic Collection - North America 648 7 20th century|2fast 648 7 1900-1999|2fast 650 0 Young men|zUnited States|0https://id.loc.gov/authorities/ subjects/sh94006022|xSocial life and customs|y20th century.|0https://id.loc.gov/authorities/subjects/ sh2001008861 650 0 Men, White|0https://id.loc.gov/authorities/subjects/ sh85083521|zUnited States|0https://id.loc.gov/authorities/ names/n78095330-781|xSocial life and customs|y20th century.|0https://id.loc.gov/authorities/subjects/ sh2001008861 650 0 Lifestyles|zUnited States|0https://id.loc.gov/authorities/ subjects/sh2009129777|xHistory|y20th century.|0https:// id.loc.gov/authorities/subjects/sh2002006165 650 0 Marketing|xSocial aspects|0https://id.loc.gov/authorities/ subjects/sh2008107432|zUnited States|0https://id.loc.gov/ authorities/names/n78095330-781|xHistory|y20th century. |0https://id.loc.gov/authorities/subjects/sh2002006165 650 0 Fashion|xSocial aspects|0https://id.loc.gov/authorities/ subjects/sh2008103593|zUnited States|0https://id.loc.gov/ authorities/names/n78095330-781|xHistory|y20th century. |0https://id.loc.gov/authorities/subjects/sh2002006165 650 0 Social classes|zUnited States|xHistory|0https://id.loc.gov /authorities/subjects/sh2010113526|y20th century.|0https:/ /id.loc.gov/authorities/subjects/sh2002012476 650 0 Imitation|0https://id.loc.gov/authorities/subjects/ sh85064501|xSocial aspects|0https://id.loc.gov/authorities /subjects/sh00002758|zUnited States|0https://id.loc.gov/ authorities/names/n78095330-781|xHistory|y20th century. |0https://id.loc.gov/authorities/subjects/sh2002006165 650 0 Masculinity|0https://id.loc.gov/authorities/subjects/ sh85081797|xSocial aspects|0https://id.loc.gov/authorities /subjects/sh00002758|zUnited States|0https://id.loc.gov/ authorities/names/n78095330-781|xHistory|y20th century. |0https://id.loc.gov/authorities/subjects/sh2002006165 650 0 Counterculture|zUnited States|xHistory|y20th century. |0https://id.loc.gov/authorities/subjects/sh2009122128 650 7 Young men.|2fast|0https://id.worldcat.org/fast/1183263 650 7 Manners and customs.|2fast|0https://id.worldcat.org/fast/ 1007815 650 7 Men, White.|2fast|0https://id.worldcat.org/fast/1199190 650 7 Lifestyles.|2fast|0https://id.worldcat.org/fast/998417 650 7 History.|2fast|0https://id.worldcat.org/fast/958235 650 7 Marketing|xSocial aspects.|2fast|0https://id.worldcat.org/ fast/1010246 650 7 Fashion|xSocial aspects.|2fast|0https://id.worldcat.org/ fast/921619 650 7 Social classes.|2fast|0https://id.worldcat.org/fast/ 1122346 650 7 Counterculture.|2fast|0https://id.worldcat.org/fast/881315 650 7 Imitation|xSocial aspects.|2fast|0https://id.worldcat.org/ fast/967687 650 7 SOCIAL SCIENCE|xAnthropology|xCultural.|2bisacsh 650 7 Imitation.|2fast|0https://id.worldcat.org/fast/967684 650 7 HISTORY|zUnited States|x20th Century.|2bisacsh 650 7 Masculinity|xSocial aspects.|2fast|0https:// id.worldcat.org/fast/2012888 650 7 SOCIAL SCIENCE|xDiscrimination & Race Relations.|2bisacsh 650 7 Masculinity.|2fast|0https://id.worldcat.org/fast/1011027 650 7 SOCIAL SCIENCE|xMinority Studies.|2bisacsh 650 7 Young men|xSocial life and customs.|2fast|0https:// id.worldcat.org/fast/1183281 651 0 United States|xSocial life and customs|y20th century. |0https://id.loc.gov/authorities/subjects/sh85140537 651 7 United States.|2fast|0https://id.worldcat.org/fast/1204155 655 4 Electronic books. 655 7 History.|2fast|0https://id.worldcat.org/fast/1411628 776 08 |iPrint version:|z9780874179866|z0874179866|w(DLC) 2015013919 856 40 |uhttps://rider.idm.oclc.org/login?url=https:// search.ebscohost.com/login.aspx?direct=true&scope=site& db=nlebk&AN=1020244|zOnline ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff. 856 42 |3Instructions for reading/downloading the EBSCO version of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 901 MARCIVE 20231220 948 |d20220127|cEBSCO|tEBSCOebooksacademic NEW 6019|lridw 994 92|bRID