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Bestseller
BestsellerE-book
Author Ghosh, Chilka.

Title Printed Advertisement 1947-1970 : Bengali Middleclass ; An Interaction.

Publication Info. Newcastle upon Tyne : Cambridge Scholars Publishing, 2014.
Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this eBook

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Description 1 online resource (230 pages)
text file
Contents Table of contents; preface; introduction; chapter one; chapter two; chapter three; to conclude; bibliography.
Summary This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country but regional particularities were pronounced during the period under review, and the bhadralok consciously maintained a unique constructed identity that dates back to the colonial epoch. Therefore, their encounter wit ...
Bibliography Includes bibliographical references.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Advertising -- Social aspects -- India -- Bengal -- History -- 19th century.
Advertising -- Social aspects.
India -- Bengal.
History.
Chronological Term 19th century
Subject Advertising -- Social aspects -- India -- Bengal -- History -- 20th century.
Chronological Term 20th century
Subject Advertising, Newspaper -- India -- Bengal -- History -- 19th century.
Advertising, Newspaper.
Advertising, Newspaper -- India -- Bengal -- History -- 20th century.
Chronological Term 1800-1999
Genre/Form Electronic books.
History.
Other Form: Print version: Ghosh, Chilka. Printed Advertisement 1947-1970 : Bengali Middleclass; An Interaction. Newcastle upon Tyne : Cambridge Scholars Publishing, ©2014 9781443859073
ISBN 9781443871020 (electronic book)
1443871028 (electronic book)
1443859079
9781443859073
9781322304809
1322304807

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