LEADER 00000pam a22005294a 4500 
001    ocm51454469 
005    20031217144947.0 
008    030113s2003    ncua     b    001 0 eng   
010      2003000435 
015    GBA3-V6398 
020    0822331454|qpaperback|qalkaline paper 
020    0822331098|qcloth|qalkaline paper 
035    (OCoLC)ocm51454469 
035    371599 
040    DLC|beng|cDLC|dYDX|dUKM 
042    pcc 
043    a-ii--- 
049    RIDM 
050 00 HF5813.I4|bM39 2003 
082 00 659.1/0954|221 
090    HF5813.I4 M39 2003 
100 1  Mazzarella, William,|d1969-|0https://id.loc.gov/
       authorities/names/n2003093808 
245 10 Shoveling smoke :|badvertising and globalization in 
       contemporary India /|cWilliam Mazzarella. 
264  1 Durham :|bDuke University Press,|c2003. 
300    xi, 364 pages :|billustrations ;|c25 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 331-349) and 
       index. 
505 0  Excursus : the commodity image -- Citizens have sex, 
       consumers make love : KamaSutra -- The aesthetic politics 
       of aspiration : KamaSutra II -- Bombay global  : mobility 
       and locality -- Bombay local : mobility and locality II --
       Indian fun : constructing 'the Indian consumer'. 
650  0 Advertising|0https://id.loc.gov/authorities/subjects/
       sh85001086|zIndia.|0https://id.loc.gov/authorities/names/
       n80125948-781 
650  0 Advertising|xSocial aspects|0https://id.loc.gov/
       authorities/subjects/sh85001172|zIndia.|0https://
       id.loc.gov/authorities/names/n80125948-781 
650  0 Marketing|zIndia.|0https://id.loc.gov/authorities/subjects
       /sh2010100733 
650  0 Consumption (Economics)|0https://id.loc.gov/authorities/
       subjects/sh85031498|zIndia.|0https://id.loc.gov/
       authorities/names/n80125948-781 
650  0 Globalization|xEconomic aspects|zIndia.|0https://
       id.loc.gov/authorities/subjects/sh2008118207 
650  7 Advertising.|2fast|0https://id.worldcat.org/fast/797511 
650  7 Advertising|xSocial aspects.|2fast|0https://
       id.worldcat.org/fast/797762 
650  7 Marketing.|2fast|0https://id.worldcat.org/fast/1010167 
650  7 Consumption (Economics)|2fast|0https://id.worldcat.org/
       fast/876455 
650  7 Globalization|xEconomic aspects.|2fast|0https://
       id.worldcat.org/fast/943533 
651  7 India.|2fast|0https://id.worldcat.org/fast/1210276 
901    MARCIVE 20231220 
935    371599 
994    E0|bRID