LEADER 00000cam a2200721Mi 4500 001 ocn895433962 003 OCoLC 005 20170728052128.4 006 m o d 007 cr |n||||||||| 008 141115s2014 xx o 000 0 eng d 019 896605536|a960032397 020 9781443871020|q(electronic book) 020 1443871028|q(electronic book) 020 |z1443859079 020 |z9781443859073 020 |z9781322304809 020 |z1322304807 035 (OCoLC)895433962|z(OCoLC)896605536|z(OCoLC)960032397 037 661762|bMIL 040 EBLCP|beng|epn|cEBLCP|dCDX|dE7B|dDEBSZ|dCHVBK|dOCLCO |dOCLCQ|dOCLCO|dOCLCF|dOCL|dOCLCQ|dCOCUF|dCCO|dPIFAG|dYDX |dN$T|dZCU 043 a-ii--- 049 RIDW 050 4 PN5124.R43 .G384 2014 072 7 LAN|x005000|2bisacsh 072 7 LAN|x015000|2bisacsh 072 7 REF|x026000|2bisacsh 082 04 808.398213 090 PN5124.R43 .G384 2014 100 1 Ghosh, Chilka.|0https://id.loc.gov/authorities/names/ no2003113184 245 10 Printed Advertisement 1947-1970 :|bBengali Middleclass ; An Interaction. 264 1 Newcastle upon Tyne :|bCambridge Scholars Publishing, |c2014. 300 1 online resource (230 pages) 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 347 text file|2rdaft 504 Includes bibliographical references. 505 0 Table of contents; preface; introduction; chapter one; chapter two; chapter three; to conclude; bibliography. 520 This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country but regional particularities were pronounced during the period under review, and the bhadralok consciously maintained a unique constructed identity that dates back to the colonial epoch. Therefore, their encounter wit ... 588 0 Print version record. 590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic Collection - North America 648 7 19th century|2fast 648 7 20th century|2fast 648 7 1800-1999|2fast 650 0 Advertising|xSocial aspects|0https://id.loc.gov/ authorities/subjects/sh85001172|zIndia|zBengal|0https:// id.loc.gov/authorities/names/n81059698-781|xHistory|y19th century.|0https://id.loc.gov/authorities/subjects/ sh2002006167 650 0 Advertising|xSocial aspects|0https://id.loc.gov/ authorities/subjects/sh85001172|zIndia|zBengal|0https:// id.loc.gov/authorities/names/n81059698-781|xHistory|y20th century.|0https://id.loc.gov/authorities/subjects/ sh2002006165 650 0 Advertising, Newspaper|0https://id.loc.gov/authorities/ subjects/sh85001185|zIndia|zBengal|0https://id.loc.gov/ authorities/names/n81059698-781|xHistory|y19th century. |0https://id.loc.gov/authorities/subjects/sh2002006167 650 0 Advertising, Newspaper|0https://id.loc.gov/authorities/ subjects/sh85001185|zIndia|zBengal|0https://id.loc.gov/ authorities/names/n81059698-781|xHistory|y20th century. |0https://id.loc.gov/authorities/subjects/sh2002006165 650 7 Advertising|xSocial aspects.|2fast|0https:// id.worldcat.org/fast/797762 650 7 History.|2fast|0https://id.worldcat.org/fast/958235 650 7 Advertising, Newspaper.|2fast|0https://id.worldcat.org/ fast/797938 651 7 India|zBengal.|2fast|0https://id.worldcat.org/fast/1213579 655 4 Electronic books. 655 7 History.|2fast|0https://id.worldcat.org/fast/1411628 776 08 |iPrint version:|aGhosh, Chilka.|tPrinted Advertisement 1947-1970 : Bengali Middleclass; An Interaction. |dNewcastle upon Tyne : Cambridge Scholars Publishing, ©2014|z9781443859073 856 40 |uhttps://rider.idm.oclc.org/login?url=http:// search.ebscohost.com/login.aspx?direct=true&scope=site& db=nlebk&AN=895093|zOnline eBook. Access restricted to current Rider University students, faculty, and staff. 856 42 |3Instructions for reading/downloading the EBSCO version of this eBook|uhttp://guides.rider.edu/ebooks/ebsco 901 MARCIVE 20231220 948 |d20170802|cEBSCO|tebscoebooksacademic new 994 92|bRID