| Description |
1 online resource (208 pages) : illustrations |
|
text file |
| Note |
Includes index. |
| Summary |
This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. |
| Contents |
Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit -- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Logos (Symbols) -- Design.
|
|
Logos (Symbols) -- Design. |
|
Industrial design coordination.
|
|
Industrial design coordination. |
| Genre/Form |
Electronic books.
|
| Added Author |
Kim, Yang, 1968-
|
|
Wozniak, Curt.
|
| Added Title |
100 principles for designing logos and building brands |
|
One hundred principles for designing logos and building brands |
| Other Form: |
Print version: Budelmann, Kevin. Brand identity essentials. Beverly, Mass. : Rockport Publishers, ©2010 9781592535781 (DLC) 2010018826 (OCoLC)316018182 |
| ISBN |
9781610580687 (electronic book) |
|
1610580680 (electronic book) |
|
9781592535781 |
|
159253578X |
|
9781592537938 (paperback) |
|
1592537936 (paperback) |
|
