| Description |
1 online resource (ix, 227 pages) : illustrations |
|
text file PDF |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Design context -- Design leadership -- Design direction -- Design organization -- Design taxonomy -- Design resources -- Design scaling -- Design excellence. |
| Summary |
"Transformational design leadership requires a leader who, rather than designing products, designs the design function, establishing a thriving environment for the creative team. It also requires a leader who helps to design the organization, making design a strategic capability that advances innovation and enhances customer experiences. To examine the foundations of strong design leadership, the authors performed extensive in-depth interviews with design leaders working for Fortune 500 organizations across industries and geographies. Based on these insights, the book takes the position that a core challenge to successful design leadership is the ability to effectively balance long-term goals and short-term outcomes that can be contradictory in nature. This book provides insights and guidelines that will help design and business leaders recognize these often contradictory challenges and leverage them to the benefit of both the design function and the organization at large. Through a combination of practitioner experience and empirical research, the authors demonstrate how design can be used as a strategic capability to advance innovation and enhance customer experience"-- Provided by publisher. |
| Language |
In English. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Leadership.
|
|
Industrial design -- Management.
|
|
BUSINESS & ECONOMICS / Strategic Planning. |
|
Industrial design -- Management |
|
Leadership |
| Indexed Term |
design excellence. |
|
design leadership. |
|
design resources. |
|
design scaling. |
|
design taxonomy. |
|
design value. |
|
leadership dualities. |
|
strategic design. |
|
design direction. |
|
design organization. |
| Added Author |
Gemser, Gerda, author.
|
|
Calabretta, Giulia, author.
|
| Other Form: |
Print version: Quint, Eric. Design leadership ignited Stanford, California : Stanford Business Books, an Imprint of Stanford University Press, 2022 9781503613966 (DLC) 2021016686 |
| ISBN |
9781503629868 electronic book |
|
1503629864 electronic book |
|
9781503613966 hardcover |
| Standard No. |
10.1515/9781503629868 |
|
