| Edition |
Version 4.0. |
| Description |
784 pages : color illustrations ; 28 cm |
| Note |
"Includes COVID-19 Updates"--Cover. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The foundations of business -- Entrepreneurship -- Selecting a form of business ownership -- Business ethics and social responsibility -- Managing for business success -- Recruiting, motivating, and keeping quality employees -- Product design and development -- Operations management in manufacturing and service industries -- Business in a global environment -- Marketing: providing value to customers -- Operating in a digital marketing and social networking environment -- The role of accounting in business -- Managing financial resources -- Teamwork and communications -- Personal finances -- Managing information and technology -- The legal and regulatory environment of business -- Appendix: Introducing your business plan project -- Appendix: Estimating sales -- Appendix: Preparing financial reports with the Excel Template. |
| Subject |
Business -- Textbooks.
|
|
Business. |
| Genre/Form |
Textbooks.
|
| Subject |
Economics -- Textbooks.
|
|
Economics. |
|
Industrial management -- Textbooks.
|
|
Industrial management. |
| Genre/Form |
Textbooks.
|
| ISBN |
9781453334263 |
|
1453334262 |
|
