Edition |
2nd edition. |
Description |
1 online resource (335 pages). |
Physical Medium |
polychrome |
Description |
text file |
Series |
RKMA market research handbook series,
2472-4955
|
|
RKMA market research handbook series.
2472-4947
|
Bibliography |
Includes bibliographical references (pages 331-335). |
Contents |
PART I. MARKET OVERVIEW -- 1. Business-To-Business Marketing -- 2. B2B Spending -- 3. State Of B2B Marketing -- 4. Digital Marketing Strategy -- 5. Digital Marketing Insights. |
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PART II. MARKET SEGMENTATION -- 6. Business & Workforce Counts -- 7. NAICS -- 8. Distribution Channels -- 9. Business Directories & Databases -- 10. Direct Marketing Lists. |
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PART III. MARKETING & SALES -- 11. Content Marketing -- 12. Customer Experience -- 13v Customer Relationship Management -- 14. Data-Driven Marketing -- 15. Direct Marketing -- 16. Event Marketing -- 17. Inbound Marketing -- 18. Lead Generation -- 19. Lead Management -- 20. Market Research -- 21. Marketing Analytics -- 22. Marketing Automation -- 23. Networking -- 24. Product Marketing -- 25. Promotional Events -- 26. Sales Staff. |
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PART IV. TRADE SHOWS -- 27. Trade Show Marketing -- 28. Largest Trade Shows -- 29. Convention Centers. |
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PART V. ADVERTISING -- 30. Advertising Agencies -- 31. B2B Media -- 32. Sponsorships -- 33. Top Advertisers. |
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PART VI. Digital Marketing -- 34. B2B E-Commerce -- 35. Email -- 36. Mobile Marketing -- 37. Search -- 38. Social Media Marketing -- 39. Video Marketing -- 40. Website Traffic. |
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Appendix A. Academic Centers -- Appendix B. Academic - MBA Marketing Programs Appendix C. Academic-Ph.D./DBA Marketing Programs -- Appendix D. Analysts -- Appendix E. Associations -- Appendix F. B2B Marketing Blogs -- Appendix G. Online Resources -- Appendix H. Periodicals -- Appendix I. Services For Research & Strategy -- Appendix J. Small Business Development Centers. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Industrial marketing -- United States.
|
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Industrial marketing. |
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United States. |
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Industrial marketing -- United States -- Statistics.
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Genre/Form |
Statistics.
|
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Statistics.
|
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Handbooks and manuals.
|
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Handbooks and manuals.
|
Added Author |
Washington, Kelli D., author.
|
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Richard K. Miller & Associates, issuing body.
|
ISBN |
9781577832300 electronic book |
|
1577832302 electronic book |
|
9781577832249 (print edition) |
|
1577832248 (print edition) |
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