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Title Soft power superpowers : cultural and national assets of Japan and the United States / Watanabe Yasushi and David L. McConnell, editors ; with a foreword by Joseph S. Nye, Jr.

Publication Info. Armonk, N.Y. : M.E. Sharpe, [2008]
©2008

Item Status

Description 1 online resource (xxxii, 296 pages) : illustrations
Physical Medium polychrome
Description text file
Note "An East Gate book."
Bibliography Includes bibliographical references and index.
Contents Anti-Americanism in Japan / Watanabe Yasushi -- Japan's image problems and the soft power solution : the JET program as cultural diplomacy / David L. McConnell -- Higher education as a project of America's soft power / Philip G. Altbach and Patti McGill Peterson -- Facing crisis : soft power and Japanese education in a global context / Yonezawa Akiyoshi -- Nurturing soft power : the impact of Japanese-U.S. university exchanges / Ellen Mashiko and Horie Miki -- The attractions of the j-wave for American youth / Anne Allison -- Shared memories : Japanese pop culture in China / Nakano Yoshiko -- Japan's creative industries : culture as a source of soft power in the industrial sector / Sugiura Tsutomu -- Baseball in U.S.-Japanese relations : a vehicle of soft power in historical perspective / Sayuri Guthrie-Shimizu -- American pop culture as soft power : movies and broadcasting / Matthew Fraser -- Wielding soft power : the key stages of transmission and reception / Kondo Seiichi -- Official soft power in practice : U.S. public diplomacy in Japan / William G. Crowell -- Japan does soft power : strategy and effectiveness of its public diplomacy in the United States / Agawa Naoyuki -- Mr. Madison in the twenty-first century : global diffusion of the people's "right to know" / Lawrence Repeta -- Soft power of NGOs : growing influence beyond national boundaries / Imata Katsuji and Kuroda Kaori.
Summary The term soft power describes a country's ability to get what it wants by attracting rather than coercing others--by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests. This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Arts, American -- Foreign countries.
Arts, American.
Foreign countries.
Arts, Japanese -- Foreign countries.
Arts, Japanese.
Cultural relations -- Case studies.
Cultural relations.
Genre/Form Case studies.
Subject Intercultural communication -- Case studies.
Intercultural communication.
Popular culture -- Japan.
Popular culture.
Japan.
Popular culture -- United States.
United States.
Japan -- Relations -- United States.
Relations.
United States -- Relations -- Japan.
Genre/Form Electronic books.
Case studies.
Added Author McConnell, David L., 1959-
Watanabe, Yasushi, 1967-
Other Form: Print version: Soft power superpowers. Armonk, N.Y. : M.E. Sharpe, ©2008 9780765622488 0765622483 (DLC) 2007045034 (OCoLC)180989509
ISBN 9780765622822 (electronic book)
0765622823 (electronic book)
0765622483 (cloth ; alkaline paper)
9780765622488 (cloth ; alkaline paper)
9780765622495 (paperback ; alkaline paper)
0765622491 (paperback ; alkaline paper)
9781315700700
1315700700
Standard No. 9786612119651