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book
BookPrinted Material
Author Tuller, Lawrence W.

Title Going global : new opportunities for growing companies to compete in world markets / Lawrence W. Tuller.

Imprint Homewood, Ill. : Business One Irwin, c1991.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF1416.5 .T85 1991    Available  ---
Description xvii, 398 p. ; 29 cm.
Bibliography Includes bibliographical references (p. 389) and index.
Contents Time to go global -- A primer on international economics -- Tax implications of going global -- Culture crunch -- Prioritizing global markets -- Overview of major developed global markets : Japan, Europe, and Canada -- Overview of major developing global markets : the Caribbean, Latin America, Middle East, Pacific Basin, Asia, and Africa -- Sources of information -- The country survey : administrative segment -- The country survey : detailed investigation -- Acquiring a foreign company -- Global banking -- Financing direct foreign investment -- Financing an export program -- Using countertrade techniques -- Developing a global marketing strategy -- Shipping and transportation -- Getting paid -- Importing to the United States -- Global trade in the 21st century.
Subject Export marketing -- United States -- Management -- Handbooks, manuals, etc.
International business enterprises -- United States -- Management -- Handbooks, manuals, etc.
Corporations, American -- Handbooks, manuals, etc.
ISBN 1556234120