| Edition |
First edition. |
| Description |
1 online resource (xix, 117 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
International business collection,
1948-2760
|
|
International business collection.
1948-2760
|
| Note |
Includes index. |
| Contents |
Preface: what this book will do for you. Chapter 1. Products and services: adapting for export markets -- Chapter 2. Intellectual property (IP): protecting and leveraging brands -- Chapter 3. Communication: bridging language and cultural gaps -- Chapter 4. Tradeshows: optimizing and measuring performance -- Chapter 5. B2B and D2C options: selecting sales channels -- Chapter 6. Cashflow: balancing prudence and growth --Chapter 7. Culture and behavior: managing organizational disruption -- The way forward: driving success. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business. |
| Form |
Also available in print. |
| System Details |
Mode of access: World Wide Web. |
|
System requirements: Adobe Acrobat reader. |
| Provenance |
Purchased with the Phippen Library Fund. |
| Subject |
Export marketing -- United States.
|
|
Export marketing. |
|
United States. |
|
International business enterprises -- United States -- Management.
|
|
International business enterprises. |
|
Management. |
|
International trade.
|
|
International trade. |
| Indexed Term |
Global development. |
|
Sustainable. |
|
Risk mitigation. |
|
Multichannel distribution. |
|
Omnichannel expansion and globalization |
|
Worldwide website, e-commerce, e-marketplace, Internet. |
|
Business-to-business (B2B) |
|
Direct-to-consumer (D2C) |
|
Intellectual property, trademarks, patents, Web domain registration and protection. |
|
Compliance, packaging, labeling. |
|
Pricing. |
|
Translation, humor. |
|
Credit insurance, currencies, payment terms, cashflow, incoterms, VAT, custom duty and clearance, tariff. |
|
Distributor, agent, licensing, franchising, consignment, sale or return, concession, outlet, store, retail, subsidiary, merger, acquisition, joint venture. |
|
Traffic, literature, presentation. |
|
International payment transactions. |
|
Returns policy. |
| Genre/Form |
Electronic books.
|
| Added Author |
Blaskey, John, author.
|
| Other Form: |
Print version: 9781952538445 |
| ISBN |
9781952538452 e-book |
|
9781952538445 print |
|
