| Description |
ix, 374 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 359-360) and index. |
| Contents |
Introduction : the emergence of emerging markets -- pt. I. Globalization has no borders -- 1. Who's next? : how emerging multinationals you've never heard of could eat your lunch, take you job, or possibly be your next business partner or employer -- 2. Against the odds : the strategies that propelled twenty-five emerging multinationals into world-class corporations -- pt. II. The new breed : twenty-five world-class emerging multinationals -- 3. From under the radar screen : building emerging global brands : Samsung and Concha y Toro are setting new trends -- 4. Other roads to brand leadership : buy it or it may drop in your lap : Lenovo buys IBM ThinkPad, Haier tries to by Maytag, and Corona Beer has its accidental iconic brand -- 5. China's largest exporters-- are Taiwanese : building a global presence behind a veil of anonymity : Hon Hai and Yue Yuen make your computers, cell phones, and shoes -- 6. From imitators to innovators : Taiwan's TSMC and High Tech Computer win by reinventing industries and products -- 7. You next global employer? : Hyundai and CEMEX want to be close to their customers everywhere -- 8. Turning the outsourcing model upside down : Brazilian plane maker Embraer stays in the driver's seat with suppliers in the developed world -- 9. Commodity producers that redefined their industries : Aracruz, CVRD, and POSCO defied conventional wisdom-- and the odds -- 10. Alternative energy producers : South Africa's Sasol makes oil out of coal and gas, Brazil's cars use biofuels, and Argentina's Tenaris makes pipes seamless enough to be used deep under the ocean or in Arctic climates -- 11. The revolution in cheap brainpower : India's Infosys and Ranbaxy transform the worlds of software design and generics -- 12. New global media stars : Mexico's Televisa, India's Bollywood, and Korea's game makers appeal to worldwide audiences -- pt. III. Turning threats into opportunities -- 13. A creative response : don't be defensive or stick your head in the sand-- develop new policies and strategies -- pt. IV. An investor's resource -- 14. Investing in the emerging markets century : ten rules : a long-time investor looks at pride and prejudice in emerging market investing -- Appendix. Financial profiles of 15 world-class emerging multinationals. |
| Subject |
International business enterprises -- Developing countries -- Case studies.
|
|
International business enterprises. |
|
Developing countries. |
| Genre/Form |
Case studies.
|
| Subject |
Investments -- Developing countries.
|
|
Investments. |
|
Globalization -- Economic aspects.
|
|
Globalization -- Economic aspects. |
| Genre/Form |
Case studies.
|
| ISBN |
0743294572 |
|
9780743294577 |
|
