| Description |
1 online resource (x, 353 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Postmillennial Pop Ser.
|
|
Postmillennial Pop Ser.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction -- Platform strategy -- Creator labor -- Social media entertainment intermediaries -- Authenticity, community, and brand culture -- Cultural politics of social media entertainment -- Globalizing social media entertainment -- Conclusion. |
| Summary |
How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Internet entertainment industry -- United States.
|
|
Internet entertainment industry. |
|
United States. |
|
Internet entertainment -- United States.
|
|
Internet entertainment. |
|
Social media -- United States.
|
|
BUSINESS & ECONOMICS -- Industries -- Media & Communications. |
|
Social media. |
|
TECHNOLOGY & ENGINEERING -- Telecommunications. |
| Genre/Form |
Electronic books.
|
| Subject |
Social media. |
| Added Author |
Craig, David Randolph, author.
|
| Other Form: |
Print version: Cunningham, Stuart. Social media entertainment. New York : New York University Press, [2018] 9781479890286 (DLC) 2018020900 (OCoLC)1035251689 |
| ISBN |
9781479838554 (electronic book) |
|
1479838551 (electronic book) |
|
9781479890286 |
|
1479890286 |
|
9781479846894 |
|
1479846899 |
|
