Title Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley.

Publication Info.

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HD59 .S365 2012	Available	---

Description	x, 235 pages ; 25 cm
Bibliography	Includes bibliographical references and index.
Contents	The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.
Subject	Public relations.
	Public relations.
	Publicity.
	Publicity.
	Internet in public relations.
	Internet in public relations.
	Internet in publicity.
	Internet in publicity.
	Reputation.
	Reputation.
	Corporate image.
	Corporate image.
	Social media.
	Social media.
	Social media.
Added Author	Doorley, John.
ISBN	9780230338333
	023033833X