| Description |
1 online resource |
| Series |
New trends and ideas in American politics
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New trends and ideas in American politics.
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| Bibliography |
Includes bibliographical references and index. |
| Contents |
Cover; Margin of Victory; Recent Titles in New Trends and Ideas in American Politics; Title; Copyright; Dedication; Contents; Series Foreword; Foreword; Acknowledgments; Introduction; Chapter 1 The Digital Revolution: Campaigns and New Media Communications; Chapter 2 The Quest for Victory: Campaigning Online for President; Chapter 3 Skyrocketing Numbers: Online Fundraising for Political Campaigns; Chapter 4 Ignore at Your Peril: Campaigns and the Blogosphere; Chapter 5 Growing Power: Digital Marketing in Politics; Chapter 6 You Can Take It with You: The Evolution of Mobile Politics. |
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Chapter 7 Blessings and Curses: How Technology Is Changing PollingChapter 8 Serving the People: Constituent Relations in the Digital Age; Chapter 9 An Explosion of Innovation: The Voter-Data Revolution; Chapter 10 Organizing Technology: The Marriage of Technology and the Field Campaign; Chapter 11 A New Model: VAN and the Challenge of the Voter-File Interface; Chapter 12 Innovative Tactics: The GOP Goes Online; Chapter 13 Making It Personal: The Rise of Microtargeting; Chapter 14 Acting Intelligently: A Brief History of Political Analytics. |
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Chapter 15 Bootstrapping an Enterprise: NGP and the Evolution of Campaign SoftwareChapter 16 Actionable Data: Using Social Technology to Change Organizations; Chapter 17 Impasse: The Voting Technology Challenge; Conclusion; Notes; About the Editor and Contributors; Index. |
| Summary |
While advances in information technology have already drastically changed the way political campaigns are conducted, ongoing innovations in the use of new media, software tools, and data acquisition hold even more power for ""getting out the vote."" Deciding how to leverage the analytics, integrate huge amounts of data, and incorporate distributed campaigning into customary methods of fundraising, persuasion, and mobilization is a puzzle still being solved. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Campaign management -- Technological innovations -- United States -- History.
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Political campaigns -- Technological innovations -- United States -- History.
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Internet in political campaigns -- United States -- History.
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Communication in politics -- Technological innovations -- United States -- History.
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Politics & government. |
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POLITICAL SCIENCE -- Political Process -- Elections. |
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POLITICAL SCIENCE -- Political Process -- General. |
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Communication in politics -- Technological innovations |
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Campaign management -- Technological innovations |
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Internet in political campaigns |
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Political campaigns -- Technological innovations |
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United States https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| Genre/Form |
History
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| Added Author |
Pearlman, Nathaniel G.
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| Other Form: |
Print version: Margin of victory. Santa Barbara, Calif. : Praeger, ©2012 9781440802577 1440802572 (DLC) 2011051416 |
| ISBN |
1440802580 (electronic bk.) |
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9781440802584 (electronic bk.) |
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9781440802577 (hard copy ; alk. paper) |
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1440802572 (hard copy ; alk. paper) |
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9798216114802 Electronic book (EPUB format) |
