How to protect (or destroy) your reputation online : the essential guide to avoid digital damage, lock down your brand, and defend your business / John P. David.
The internet as judge, jury, and executioner -- Preventing and addressing online problems -- Policies and tools for business -- Understand and manage online review sites -- Build your reputation with ongoing marketing activities.
Local Note
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America