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LEADER 00000cam a2200793Ii 4500 
001    on1152057933 
003    OCoLC 
005    20210702123039.1 
006    m     o  d         
007    cr |n||||||||| 
008    200425s2020    enka    ob    001 0 eng d 
015    GBC050183|2bnb 
016 7  019760857|2Uk 
019    1149368388|a1152208891 
020    1839096020|q(Epub) 
020    9781839096006|q(Online) 
020    1839096004|q(Online) 
020    9781839096020|q(electronic book) 
020    |z1839096012|q(hardcover) 
020    |z9781839096013|q(hardcover) 
035    (OCoLC)1152057933|z(OCoLC)1149368388|z(OCoLC)1152208891 
037    9781839096020|bEmerald Publishing 
040    EBLCP|beng|erda|epn|cEBLCP|dYDX|dYDXIT|dUKAHL|dN$T|dEBLCP
       |dOCLCQ|dSFB|dOCLCF|dUKMGB 
049    RIDW 
050  4 T173.8|b.S83 2020 
082 04 600.68/8|223 
090    T173.8|b.S83 2020 
100 1  Sudharshan, Devanathan,|0https://id.loc.gov/authorities/
       names/n86078678|eauthor. 
245 10 Marketing in customer technology environments :
       |bprospective customers and magical worlds /|cDevanathan 
       Sudharshan. 
264  1 Bingley :|bEmerald Group Publishing Limited,|c2020. 
300    1 online resource :|billustrations 
336    text|btxt|2rdacontent 
336    still image|bsti|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
504    Includes bibliographical references and index. 
505 0  Chapter 1: Introduction -- Chapter 2: Customer information
       processing and decision making in CTEs -- Chapter 3: 
       Wonderment and magic -- Chapter 4: Virtual reality -- 
       Chapter 5: Augmented reality -- Chapter 6: Mixed reality -
       - Chapter 7: Internet of everything -- Chapter 8: Enabling
       technologies -- Chapter 9: Conclusion. 
520    With the rise of virtual reality, augmented reality, the 
       internet of things and more, customers are more engaged, 
       more involved, and easier to reach than ever; while being 
       inundated with increasing amounts of marketing material. 
       This straightforward guide takes you through these new 
       technologies and shows how to leverage them to reach new 
       markets. 
588 0  Online resource; title from digital title page (viewed on 
       April 28, 2020). 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Technological innovations|xMarketing.|0https://id.loc.gov/
       authorities/subjects/sh2009103057 
650  0 Virtual reality|0https://id.loc.gov/authorities/subjects/
       sh92000880|xMarketing.|0https://id.loc.gov/authorities/
       subjects/sh99005342 
650  0 Augmented reality|0https://id.loc.gov/authorities/subjects
       /sh2006020069|xMarketing.|0https://id.loc.gov/authorities/
       subjects/sh99005342 
650  0 Internet of things|0https://id.loc.gov/authorities/
       subjects/sh2013000266|xMarketing.|0https://id.loc.gov/
       authorities/subjects/sh99005342 
650  0 Home automation|0https://id.loc.gov/authorities/subjects/
       sh00000229|xMarketing.|0https://id.loc.gov/authorities/
       subjects/sh99005342 
650  0 New products|xMarketing.|0https://id.loc.gov/authorities/
       subjects/sh2008108409 
650  0 Internet|0https://id.loc.gov/authorities/subjects/
       sh92002816|xTechnological innovations.|0https://id.loc.gov
       /authorities/subjects/sh2001009095 
650  0 Wireless communication systems|0https://id.loc.gov/
       authorities/subjects/sh92006740|xTechnological 
       innovations.|0https://id.loc.gov/authorities/subjects/
       sh2001009095 
650  7 Technological innovations|xMarketing.|2fast|0https://
       id.worldcat.org/fast/1145036 
650  7 Virtual reality.|2fast|0https://id.worldcat.org/fast/
       1167688 
650  7 Marketing.|2fast|0https://id.worldcat.org/fast/1010167 
650  7 Augmented reality.|2fast|0https://id.worldcat.org/fast/
       1741874 
650  7 Internet of things.|2fast|0https://id.worldcat.org/fast/
       1894151 
650  7 Home automation.|2fast|0https://id.worldcat.org/fast/
       959102 
650  7 New products|xMarketing.|2fast|0https://id.worldcat.org/
       fast/1036905 
650  7 Internet|xTechnological innovations.|2fast|0https://
       id.worldcat.org/fast/977206 
650  7 Internet.|2fast|0https://id.worldcat.org/fast/977184 
650  7 Wireless communication systems|xTechnological innovations.
       |2fast|0https://id.worldcat.org/fast/1176225 
650  7 Wireless communication systems.|2fast|0https://
       id.worldcat.org/fast/1176209 
655  4 Electronic books. 
776 08 |iPrint version:|aSudharshan, Devanathan.|tMarketing in 
       Customer Technology Environments : Prospective Customers 
       and Magical Worlds.|dBingley : Emerald Publishing Limited,
       ©2020|z9781839096013 
856 40 |uhttps://rider.idm.oclc.org/login?url=https://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=2317972|zOnline ebook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20210708|cEBSCO|tEBSCOebooksacademic NEW 5016 |lridw 
994    92|bRID