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Author Sudharshan, Devanathan, author.

Title Marketing in customer technology environments : prospective customers and magical worlds / Devanathan Sudharshan.

Publication Info. Bingley : Emerald Group Publishing Limited, 2020.

Item Status

Description 1 online resource : illustrations
text file
Bibliography Includes bibliographical references and index.
Summary With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever; while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.
Contents Chapter 1: Introduction -- Chapter 2: Customer information processing and decision making in CTEs -- Chapter 3: Wonderment and magic -- Chapter 4: Virtual reality -- Chapter 5: Augmented reality -- Chapter 6: Mixed reality -- Chapter 7: Internet of everything -- Chapter 8: Enabling technologies -- Chapter 9: Conclusion.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Technological innovations -- Marketing.
Technological innovations -- Marketing.
Virtual reality -- Marketing.
Virtual reality.
Augmented reality -- Marketing.
Augmented reality.
Internet of things -- Marketing.
Internet of things.
Home automation -- Marketing.
Home automation.
New products -- Marketing.
New products -- Marketing.
Internet -- Technological innovations.
Internet -- Technological innovations.
Wireless communication systems -- Technological innovations.
Wireless communication systems -- Technological innovations.
Wireless communication systems.
Genre/Form Electronic books.
Other Form: Print version: Sudharshan, Devanathan. Marketing in Customer Technology Environments : Prospective Customers and Magical Worlds. Bingley : Emerald Publishing Limited, ©2020 9781839096013
ISBN 1839096020 (Epub)
9781839096006 (Online)
1839096004 (Online)
9781839096020 (electronic book)
1839096012 (hardcover)
9781839096013 (hardcover)